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 Welcome to a global floral design community, the home of Five RHS Chelsea Gold Medals. 



Our Resources have been curated strictly with one goal in mind - to inspire, empower, and connect flower lovers around the world. Updated frequently, we’ll be sharing a selection of exclusive step by step guides, articles, podcasts, look books and more, each packed with Joseph’s floral hints and tips.

Sign up below to receive each update, plus an exclusive unpublished Resource - The Flower Care Guide - directly into your inbox!


If you are a budding floral designer at the start of your career, thinking about a creative change in your career, or a floral designer who needs to be refreshed and empowered, our online floral design courses are for you.


Study at your Own Pace

All our course materials are yours to keep, and yours to access at any time. Participate in all of our courses at your own pace, with no pressure.

Practical & Theory

Each and every course comes packed with technical know how, and solid supporting theory, with a comprehensive step by step manual.

Flower & Tool Guides

All courses come with a fully illustrated flower list and tool list, clearly showing every component required for each design.


Hi! I'm Joseph!

I'm the creative behind Joseph Massie Studio - our award winning art studio, our flower studio, and our flower school! I've been so privileged throughout my career to exhibit and win at some of the world's most incredible floral shows - including winning five gold medals at the Chelsea Flower Show. Alongside designing, my twin passion is sharing my knowledge, and empowering anyone who wants to take their first steps into the world of flowers. Including you.

As a floral creative who has designed and taught around the World, from museums and art galleries to the White House, I'm so excited to invite you, wherever you are in your floral journey, to dive into our educational courses. I want to support, inspire and share my knowledge with absolutely everyone who wants to work in this industry, but I can only reach so many students in person.

That's why my team and I filmed our courses so we could learn together, wherever you are in the world. Our courses launch on 1st July, but in the meantime, we've curated a selection of resources which might be of use to you. 

Happy designing! 

View Our Free Resources Source Tools & Supplies

We walk our talk.

Joseph has been fortunate enough to share his knowledge, insight, and floral techniques at the following cultural institutions across the world.

"Joseph is one of the most relevant designers working today. Not only is his work artful, utterly current, and widely admired, he is a knowledgable and gifted instructor. He has a thorough grip on the vital principles, art theory concepts, and techniques that underly his successful body of work- and the ability to clearly articulate these to his students. I’m thrilled that he will be able to share his knowledge more widely through online instruction."

Susan McLeary
Floral Artist @Passionflowersue

"I’ve worked with Joseph on workshops and tours for several years, and I know from first hand experience that the hallmark of Joseph's work is sublime, innovative floral techniques - he has a real knack for finding the most commercial, subtle, and elegant way to do the job at hand - whilst consistently under-pining that technique with steadfast principle and element knowledge. I wholeheartedly recommend Joseph's classes - I know that they'll be invaluable to students of floral design time and time again. "

Matthew Landers
International Award Winning Floral Designer

"I couldn’t be more thrilled that Joseph Massie is launching this online course! His passion for teaching is only surpassed by his love for flowers. Joe fully understands the need for floral education and has a fun and approachable way of communicating everything from mechanics to the foundation for true design. Joe’s techniques are rooted in traditional floristry while his vision for our industry demonstrates brilliant innovation. "

Scott Shepherd
Founder - The Flower Podcast

Frequently Asked Questions

Please do check here first if you have any questions, otherwise we would be delighted to help; please email us at [email protected]

Absolutely - but not every course might be for you. For those just starting out on their floral journey, we recommend courses such as The Classic Hand Tied Bouquet, The Classic Centrepiece and The Classic Bridal Bouquet - all of which are geared to be enjoyed by flower lovers of all abilities. 

We certainly hope not - although some courses are more advanced than others. If you're looking to stretch your skills, why not start with The Textured Vase, The Statement Urn or The Meadow Tablescape - all of which have a higher technical level for you to enjoy. 

Each course contains a high quality video tutorial featuring Joseph personally showing you the steps required for each design. In addition to this, each course features additional supporting documents, including but not limited to : The Flower List, The Sundries List, The Step by Step Guide and The Floral Glossary, for fully comprehensive learning. 

Once purchased you'll have lifetime access to our courses, meaning that you can work through them at your own pace, and revisit them time and time again. Our goal with our community is to create a place for continual professional development, and as such our courses are yours to revisit and explore time and time again. 

Each course contains a minimum of a twenty minute video tutorial, plus additional supporting documents, including but not limited to : The Flower List, The Sundries List, The Step by Step Guide and The Floral Glossary. Our longest courses are over 45 minutes in length. 

In each and every course we have an 'Ask A Question' feature, enabling you to directly ask questions to Joseph. Although the replies may not be same day, Joseph will answer all questions asked, and will be on hand to aid you with your progression through your course modules.