Welcome to a global floral community, the home of Five RHS Chelsea Gold Medals.






Our Resources have been curated strictly with one goal in mind - to inspire, empower, and connect flower lovers around the world. Updated frequently, we’ll be sharing a selection of exclusive step by step guides, articles, podcasts, look books, mood boards and more, each packed with Joseph’s floral hints and tips.

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From bridal bouquets, to statement vases, there is something for everyone, no matter where you are in your floral journey.


Hi! I'm Joseph!

I'm the creative behind Joseph Massie Studio - our award winning art studio, our flower studio, and our flower school! I've been so privileged throughout my career to exhibit and win at some of the world's most incredible floral shows - including winning five gold medals at the Chelsea Flower Show. Alongside designing, my twin passion is sharing my knowledge, and empowering anyone who wants to take their first steps into the world of flowers. Including you.

As a floral creative who has designed and taught around the World, from museums and art galleries to the White House, I'm so excited to invite you, wherever you are in your floral journey, to dive into our educational courses. I want to support, inspire and share my knowledge with absolutely everyone who wants to work in this industry, but I can only reach so many students in person.

That's why my team and I filmed our courses so we could learn together, wherever you are in the world. Our courses launch on 1st July, but in the meantime, we've curated a selection of resources which might be of use to you. 

Happy designing! 

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We walk our talk.

Joseph has been fortunate enough to share his knowledge, insight, and floral techniques at the following cultural institutions across the world.

"Joseph is one of the most relevant designers working today. Not only is his work artful, utterly current, and widely admired, he is a knowledgable and gifted instructor. He has a thorough grip on the vital principles, art theory concepts, and techniques that underly his successful body of work- and the ability to clearly articulate these to his students. I’m thrilled that he will be able to share his knowledge more widely through online instruction."

Susan McLeary
Floral Artist @Passionflowersue

"I’ve worked with Joseph on workshops and tours for several years, and I know from first hand experience that the hallmark of Joseph's work is sublime, innovative floral techniques - he has a real knack for finding the most commercial, subtle, and elegant way to do the job at hand - whilst consistently under-pining that technique with steadfast principle and element knowledge. I wholeheartedly recommend Joseph's classes - I know that they'll be invaluable to students of floral design time and time again. "

Matthew Landers
International Award Winning Floral Designer

"I couldn’t be more thrilled that Joseph Massie is launching this online course! His passion for teaching is only surpassed by his love for flowers. Joe fully understands the need for floral education and has a fun and approachable way of communicating everything from mechanics to the foundation for true design. Joe’s techniques are rooted in traditional floristry while his vision for our industry demonstrates brilliant innovation. "

Scott Shepherd
Founder - The Flower Podcast