FREE TRAINING: SIX STATEGIES TO MASTER FLORAL INSTALLATIONS
Do you dream of creating show stopping installations, that stop people in their tracks, elevate your brand and command high value budgets?
Join multi award winning and UK Florist of the Year, Joseph Massie for a free live training designed to help you unlock the creative and business potential of floral installations. Whether you’ve attempted larger designs or are dreaming of your first installation, this supportive and practical class will show you exactly how to start building your skills, your portfolio, and your brand, with installations that truly make an impact.
IS THIS YOU?
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You know mastering installations could take your business and portfolio to the next level, but you’re unsure how to start or scale them confidently.
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You’ve dreamed of creating jaw-dropping floral installations, but they feel overwhelming, complicated, or “too big.”
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You want to attract bigger budgets and high-value clients, but aren’t sure how to position your work or get noticed.
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You’ve avoided large-scale designs because of fear, “what if it collapses?” or “am I in over my head?”
- You’ve hesitated because you’re unsure about rigging, structures, or how to make installations last throughout an event.
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You’ve tried building installations before, but felt stressed, unsure, or stuck on where to even begin.
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You want repeatable systems that make taking on larger work achievable, safe, and enjoyable.
- You’d like to turn installations into a portfolio, content, and opportunities that elevate your brand but don’t know where to start.
- You know installations can open doors to new opportunities and bigger clients, but you feel stuck playing small.
If this sounds familiar, you’re in the right place. This free training is your next step to approaching installations with confidence, building a standout portfolio, and turning high-value projects into a signature part of your floral business. No guessing, no overwhelm, just actionable strategies and practical techniques you can use to start creating show-stopping installations with confidence.
This free training is your next right step!
I’ll show you what really works… not for florists who stick to small-scale arrangements, but for designers ready to take on installations that stop people in their tracks and elevate their brand.
I’ll show you how to overcome the overwhelm, approach large-scale work with confidence, turning installations into opportunities that grow your brand, open doors to bigger projects, and make your work impossible to ignore.
A SNIPPET OF WHAT YOU'LL DISCOVER....
The Installation Skills You Need to Know
Discover the key techniques that bring floral installations to life, from rigging and safety to spatial awareness and longevity, so you can design with confidence every time.
How to Build a Portfolio That Converts
Learn how to self-initiate and photograph your own installations to create powerful content that positions you as an expert and attracts higher-paying clients.
Your Personal Strategy to Sell & Showcase
Get clear on how to offer installations to clients, planners, and venues, and how to consistently share this work as part of your brand story to build demand and recognition.
6 REASONS TO JOIN
'6 STRATEGIES TO MASTER INSTALLATIONS'
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Master the Foundations : Understand rigging, structures, longevity, and spatial awareness, the four key pillars that make installations safe, scalable, and stunning.
Build a Portfolio that Commands Attention : Learn the self-initiated approach I used to create show-stopping installations that attract high-value clients and open doors to exciting opportunities.
Turn One Installation Into Endless Content : Discover how to leverage a single design for portfolio images, blog posts, social media content, and even client outreach.
Get Seen by the Right People : Learn strategies to showcase your work to planners, venues, and clients, and why a single PDF can open more doors than you think.
Create Repeatable, Signature Installations : Refine and repurpose your approach so big designs become a signature part of your brand, not a one-off stress test.
Grow Your Business & Confidence : Gain the skills, systems, and strategies to confidently take on larger projects, attract bigger budgets, and position yourself as a go-to designer for high-impact installations.
Hi, I'm Joseph!
I’m the creative behind Learn Joseph Massie, a revolutionary online learning platform for floral designers and flower lovers like you. I started my first flower shop job at 14, scrubbing buckets and sweeping floors, and somehow stumbled into my dream career. Since then, floristry has taken me around the world.
I’ve won five RHS Chelsea Flower Show Gold Medals (including four Best in Show), been named UK Florist of the Year 2024, exhibited globally, and created installations in castles, forests, cruise ships, warehouses, and even the White House. My book The Flower School became an Amazon #1 Bestseller, and my podcast Flowers After Hours has built a worldwide community of florists who love a good laugh (and a little real talk).
But here’s an important insight : While awards and press were wonderful, the moment my work truly started to stand out, and opportunities began to flow, was installations. These large-scale, show-stopping designs elevated my portfolio, set me apart from the competition, and opened doors to big-budget clients, high-profile projects, and creative opportunities I never thought possible.
I know how intimidating installations can feel. the fear, the “what if it collapses?” moments, and the overwhelm. I’ve been there, and I’ve learned the strategies, systems, and techniques that make large-scale designs achievable, safe and well worth the effort.
Now, it’s my mission to help florists like you do the same, create installations that stop people in their tracks, showcase your creativity, and unlock the kinds of opportunities that elevate your brand and career.
This free training is your first step. You can start right here, right now, and I’ll guide you every step of the way.
