$25.00 USD

Have You Explored Our On-Line Floral Courses?

Discover one of our favourites with the Wired Flower Crown Course.

In this course Joseph shares the secrets to creating one of the fundamental floral accessories - the classic flower crown. We sell these regularly to our clients as an alternative or complimentary accessory for flower girls and bridesmaids - and we hope that you will too!

Enjoy our very special Course Launch with 20% off this course.

RRP $89.00.  Launch Price $71.20

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The Principles and Elements in Floral Design Asset

Take your understanding and exploration of floral design to a whole new level with Joseph Massie's exclusive E-books.

What you'll get:

  • A comprehensive exploration of each of the key principles and elements of floral design.
  • A reconsidered perspective on how the traditional design rules can be reinterpreted as a vehicle for self assessment, and for growth within your work.
  • Discover how the application of design principles can enliven, enrich and elevate your creations.
  • This E-Book is divided into the following chapters: 

    The Elements of Floral Design






    The Principles of Floral Design


    Scale & Proportion


    Harmony & Contrast


    The Application and Assessment of Floral Design with Principles and Elements

    Did you know Principles and Elements Asset is available as a part of a value bundle along with our The Golden Ratio & 3:5:8 in Floral Design Asset?  Save 30% when you purchase the two together for $35.00 HERE

    Please note Ebook sales are non-refundable and the sale considered final.