$25.00 USD

Be Sure To Tick The Subscribe Box Above To Join Our Mailing List!

Our Mailing List is the only place you will receive exclusive offers and discounts.  Be the first to hear about our free resources and get info on any exciting new projects.

HAVE YOU DISCOVERED OUR BRAND NEW SUSTAINABLE FLORAL DESIGN TECHNIQUES EBOOK COLLECTION?

This special price bundle features both Sustainable Floral Design Techniques Parts one & two for just $35.00 - A saving of 30%

Take your understanding and exploration of sustainable floral design techniques to a whole new level with this Collection - Featuring over 250 pages of high resolution imagery and detailed step by step notes, this collection is a coveted companion for the contemporary and thoughtful floral designer.

An account already exists with this email address. Is this you?

Sign in

The Principles and Elements in Floral Design Asset

Take your understanding and exploration of floral design to a whole new level with Joseph Massie's exclusive E-books.

What you'll get:

  • A comprehensive exploration of each of the key principles and elements of floral design.
  • A reconsidered perspective on how the traditional design rules can be reinterpreted as a vehicle for self assessment, and for growth within your work.
  • Discover how the application of design principles can enliven, enrich and elevate your creations.

  • This E-Book is divided into the following chapters: 

    The Elements of Floral Design

    Colour

    Form

    Line

    Space

    Texture

    The Principles of Floral Design

    Balance

    Scale & Proportion

    Rhythm

    Harmony & Contrast

    Dominance

    The Application and Assessment of Floral Design with Principles and Elements

    Did you know Principles and Elements Asset is available as a part of a value bundle along with our The Golden Ratio & 3:5:8 in Floral Design Asset?  Save 30% when you purchase the two together for $35.00 HERE

    Please note Ebook sales are non-refundable and the sale considered final.