THE RECIPE DESIGN GUIDE : AUTUMN EDITION
Five seasonal flower recipes, with a little insight into what makes them work AND how to make them your own.
Ever wondered how to choose the right combination of flowers for a design, or how to create a recipe that feels balanced, interesting and entirely your own?
I've put together five of my signature flower recipes in this free guide, sharing the ingredients behind each design alongside some of the principles I use when selecting and combining flowers.
Because a good flower recipe is about more than knowing which stems to buy. It's about understanding how different flowers work together, and developing the confidence to experiment with your own ideas.
Download your free Autumn Flower Recipe Guide below.
A FLOWER RECIPE ISN'T A SHOPPING LIST.
There's a little more to creating a beautiful flower recipe than simply choosing your favourite stems.
It's about understanding how colours, textures, forms and proportions work together, and the role each ingredient plays in bringing a design to life.
Inside this free guide, I'm sharing five of my own seasonal recipes, along with the thinking behind my flower choices, to help you understand what makes each design work and how you might adapt it to create something entirely your own.
A SNIPPET OF WHAT YOU'LL DISCOVER....
FIVE SIGNATURE RECIPES
Explore the ingredients behind five of my floral designs, with inspiration to help you develop your own.
UNDERSTANDING YOUR FLOWER CHOICES
Discover how primary, secondary and tertiary flowers work together to create balance, interest and harmony.
THE THINKING BEHIND THE DESIGNS
Explore the design principles that inform my flower choices, with tips to help you start creating and adapting recipes of your own.
Hi, I'm Joseph!
I'm Joseph Massie, floral designer, educator, author and five-time RHS Chelsea Flower Show Gold Medal winner.
I've spent more than twenty years working with flowers, and throughout that time, teaching has become one of the most rewarding parts of what I do.
I believe that great floral education should go beyond simply showing you how to recreate a design. It's about understanding the principles behind the work, developing your own creative voice, and having the confidence to put those skills into practice.
That's exactly why I created Flower Class, my online floristry education membership, where I share everything from floral design techniques and theory to the practical business skills, coaching and guidance that help florists grow.
This little guide is a taste of that approach, and I hope it gives you some fresh inspiration for your own work.
Joseph
