CENTREPIECES : FROM ORDINARY TO EXTRAORDINARY
Do you dream of being the go-to floral designer? In demand, fully booked, desired above all the competition?
Join five time RHS Chelsea Flower Show Gold Medalist, Joseph Massie for an exclusive free training where he shares his secrets on how to go from ordinary to extraordinary in the world of floral design. It's time for customers to want their flowers from YOU and not just any florist in the area.
A SNIPPET OF WHAT YOU'LL DISCOVER....
PROFIT BOOSTING TIPS
Uncover this professional designers secret to up-selling and levelling-up your income. At every wedding there is only one wedding bouquet, but there are usually many more guest tables that require decoration. Learn how to maximise this opportunity.
DESIGN VOCABULARY
Discover how to build your own special identity as a designer. Your business, is built from your design vocabulary, from your own aesthetic. Explore different design themes with Joseph to unlock your best potential.
TECHNIQUE, SHAPE & STYLE
Explore new ways to create & design your centrepieces for maximum profit boosting. From the technique and shape of individual designs to the shape of table layout and intricacies of styling. Never be ordinary again.
7 Reasons to Watch
"Centrepieces: From Ordinary to Extraordinary"
Develop a Design Style That's Recognisably Yours
Move beyond repeating familiar arrangements and begin creating work that feels unmistakably personal.
Learn Contemporary Techniques You Won't Find Elsewhere
Discover innovative mechanics and approaches developed by Joseph to expand what's creatively possible.
Create Centrepieces Clients Remember
Design work that stands out for all the right reasons and leaves a lasting impression long after the event.
Explore Materials, Movement & Form in New Ways
Learn to see flowers, structure, and composition differently through thoughtful design exploration.
Turn Familiar Designs Into Distinctive Work
See how small creative shifts can completely change how your centrepieces are experienced and valued.
Discover How Design Can Increase Perceived Value
When your work becomes more distinctive, attracting better clients and commanding stronger pricing becomes far easier.
Think Like a Designer, Not Just a Florist
Develop a creative vocabulary that gives you more confidence, more originality, and more possibilities every time you create.
Hi, I'm Joseph!
I'm the creative behind Learn Joseph Massie, a revolutionary online learning platform for floral designers. I am also an artist, digital creator, podcaster, author and entrepreneur. You might know me from my #1 Best Seller book, The Flower School or my, quite frankly hilarious podcast, Flowers After Hours. Perhaps you happened upon a free tutorial on YouTube and felt inspired to have a go yourself. However you have ended up here, if you love flowers and want to have a go at creating beautiful designs yourself, you are in the right place!
I began my floral journey, probably as naively and clueless as any beginner could be. At 14, I wanted a job, any job, and I could not have imagined that I had stumbled into my dream career. I knew less than nothing about flowers, and now, as a floral creative I've been so privileged throughout my career to exhibit and win at some of the world's most incredible floral shows - including winning five gold medals at the Chelsea Flower Show. Privileged to design and teach around the World, from museums and art galleries to the White House. And now privileged to invite you to begin your floral journey too.
I know what it feels like to be a beginner and like you're entering a world you know nothing about. I also know what it feels like to achieve wonderful things when you give something a go. My own path when I began was not clear, I had a lot to learn and made a lot of mistakes. Now it is my mission to make the first steps into the world of floral design, easy, empowering, exciting and fun. You can begin designing TODAY. Forget your nerves, and not knowing where to start. You begin right here, right now for FREE, and I will hold your hand every step of the way.
