• You know weddings could transform your business, but you’re unsure how to attract the right clients and turn your passion into a profitable, fulfilling business.
• Taking tiny orders just to keep busy, but still feeling stuck in boom-and-bust cycles. 
• Struggling to price your work confidently, or undercharging and wondering if you’re worth it.
• Feeling drained by weddings that don’t inspire you, while your dream clients slip away.
• Wanting consistent, profitable bookings, but unsure how to attract the right couples.
• Saying “yes” to any wedding that comes along, even when it doesn’t fit your style or pricing.
• You’re showing up online and locally but still wondering why clients don’t book your weddings.
• You love floristry but feel unsure how to turn that passion into a profitable wedding business.
• You’ve tried booking weddings before but ended up undercharging, overcommitting, or feeling drained.
• You want to grow your wedding business without losing your creative spark or working endless hours.

If this sounds familiar, you’re in the right place. This free training will show you how to book aligned clients, design unforgettable weddings, and grow a business that’s both profitable and fulfilling.  No fluff, no filler, just practical, proven strategies you can put into action immediately.

 This free training is your next right step!  

I'm the creative behind Learn Joseph Massie, a revolutionary online learning platform for floral designers and flower lovers like you.  I took my first job in a flower shop at 14, scrubbing buckets and sweeping floors, and somehow stumbled into my dream career. Since then, flowers have taken me everywhere.

I’ve earned five RHS Chelsea Flower Show Gold Medals (including four Best in Show), been named UK Florist of the Year 2024, exhibited work across the globe, and even created designs for the White House.  My book The Flower School became an Amazon #1 Bestseller, now translated into three languages, and my podcast Flowers After Hours has built a worldwide community of florists who love a good laugh (and a little real talk).

But here’s the truth: the real turning point in my business wasn’t awards or press.  It was weddings.

I built my own wedding studio from the ground up, selling events with over £40,000 of flowers, booking celebrity clients, and creating designs featured in national press.  Weddings became the backbone of my career, providing consistent income, dream clients, and the creative freedom to design the kind of work I truly loved.

Of course, I also know the other side.  The years of saying yes to every enquiry, undercharging, and riding the boom and bust cycle that left me exhausted and stretched too thin.  That all shifted once I learned how to approach weddings with strategy and intention.

Now, it’s my mission to help florists like you do the same, building profitable, fulfilling wedding businesses that support your artistry and your life.

This free training is your first step.  I can’t wait to share it with you.  Forget your nerves, and not knowing where to start.  You begin right here, right now for FREE, and I will hold your hand every step of the way.