A FREE FLOWER CLASS EXCLUSIVE

Join five time RHS Chelsea Gold Medalist & UK Florist of The Year, Joseph Massie, for a brand new series of free live trainings. 

 

'FLOWER CLASS SESSIONS 2025';
ELEVATE YOUR DESIGN, GROW YOUR BUSINESS, BUILD WITH PURPOSE

 

If you’re a professional florist, or dreaming of becoming one, this is your moment.  Over four weeks, Joseph Massie is personally hosting The Flower Class Sessions: a free online training series designed to inspire your creativity, sharpen your techniques, and strengthen your business, all rooted in the real world of modern floristry.  Whether you’re freelancing, running your own studio, or side-hustling your way to a full-time career, these sessions are here to help you grow.

REGISTER FOR FREE

A SNIPPET OF WHAT YOU'LL DISCOVER....

LIVE EVENT ONE
'SUSTAINABLE TECHNIQUES'

5 Wedding & Event Techniques You Shouldn’t Be Without.  

  • Eco-conscious floristry is no longer optional, it's essential.  This session is designed to help you create beautiful, profitable designs that align with your values and today’s client expectations.  If you want to work more sustainably without compromising on impact or income, this is your starting point. 

Thursday June 12th

7pm London | 2pm New York | 11am LA

 
LIVE EVENT TWO
'MOMENTUM'

Cultivating Growth in Your Flower Business, Wherever You Are.

  • Feeling stuck?  Struggling to scale?  In this session, you’ll learn how to build and maintain real momentum in your floristry business, so you can move forward with clarity, confidence, and consistent growth.  Ideal for florists ready to take action to take things to the next level.

Wednesday June 18th

10am London | 5pm Hong Kong | 7pm Sydney

 

LIVE EVENT THREE
'ROOTED'

How to Build a Stable Business in Unstable Times

  • Floristry can feel unpredictable, but your business doesn’t have to be. This session explores how to build a strong, stable foundation for your floral career, no matter what’s happening in the world around you. Expect mindset shifts, structure, and support.

Tuesday June 24th:

7pm London | 2pm New York | 11am LA

 

LIVE EVENT FOUR
'THE TOOL KIT'

7 Essential Professional Design Techniques You Need To Know

  • Every florist needs a reliable set of techniques they can count on in any season, for any client. This session is about mastering core professional skills that elevate your work, strengthen your design identity, and help you feel more confident with every brief.

Thursday July 3rd:

7pm London | 2pm New York | 11am LA

 

REGISTER NOW FOR FREE

JOIN FLOWER CLASS SESSIONS 2025

Join us for a free series of live online events created for flower lovers like you who are ready to elevate your designs, grow your business and build with purpose.

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THE FLOWER CLASS SESSIONS 2025 IS ENTIRELY FREE!  REGISTER ONCE AND RECIEVE INVITES TO ALL FOUR LIVE EVENTS 

 

HERE'S 8 MORE REASONS TO GET EXCITED AND JOIN US...

REGISTER FOR FREE