"Welcome to our Online Classroom, and with my personal instruction, tried and tested techniques, and solid theory, learn to explore floral design in a whole new light."
The Home of Five RHS Chelsea Gold Medals
From bridal bouquets, to statement vases, there is something for everyone, no matter where you are in your floral journey.
It is my pleasure to welcome you to your Online Classroom, and with my personal instruction, tried and tested techniques, and solid theory, get ready to learn floral design in a whole new light. We have designed our courses to be the most comprehensive, supportive and inspiring floral design courses available on the market. In each and every course you can explore:
- LIFETIME access to your courses and any future updates.
- A comprehensive Instructional Video
- The Flower List
- The Sundries List
- The Step By Step Guide
- The Substitutions List
- The Floral Glossary
- & Access to our private, supportive global floral community.
An absolute must for the inspired flower lover! Our most comprehensive and in-depth exploration of floral design, featuring all SIX of our brand new online courses with a combined RRP course value of over $800.00 at an incredible discounted value, course bundle price. Take your skills to a whole new level and expand your design toolkit with SIX different floral projects .
Introducing our new payment plan access for our best selling 'The Complete Collection' Journey through all six of our online courses with 6 monthly payments of $130.00. (Total payment $780). You will receive access to one new course each month until your library is full with 'The Complete Collection'. You can work through each course at your own pace and upon completion of your journey you will have lifetime access to all six courses. 'The Complete Collection Journey' is an absolute must for the inspired flower lover! Our most comprehensive and in-depth exploration of floral design, featuring all SIX of our brand new online courses with a combined RRP course value of over $800.00 at a great value, course bundle and payment plan price. Take your skills to a whole new level and expand your design toolkit with SIX different floral projects.
Take your understanding and exploration of floral design to a whole new level with Joseph Massie's 'The Ebook Collection', a coveted companion to any online course. Featuring both The Golden Ratio & 3:5:8 in relation to Floral Design, and The Principles and Elements in Floral Design, this collection of comprehensive Ebooks provides two fundamental texts for the modern floral designer.
A Joseph Massie signature design featuring one of his most exclusive techniques . Statement, elevated centrepieces without the use of floral foam can be tricky to create, but we’ve cracked it. Reinvent the way you approach your statement designs with the textured vase course.
In this course Joseph shares the secrets to creating one of the chicest floral accessories - the floral clutch bag. We sell these regularly to our clients as an alternative to the bridesmaid bouquet - and we hope that you will too!
In this course Joseph shares iconic technique that can be adapted for a multitude of occasions and seasons; from lush wedding centrepieces, to festive fireplace dressings we guarantee this technique will become a steadfast in your toolkit!
In this course Joseph shares the most helpful technique he's ever discovered to help you create an abundance of commercial bridal bouquet styles. With this incredibly commercial bridal technique, the possibilities are endless!
A timeless favourite with a foam free update that you can sell to your clients time and time again, The Classic Centrepiece never goes out of style. Entirely foam free, and suitable for a plethora of containers, this course is a fundamental in any designers toolkit.
In this course Joseph shares the secrets to creating one of the fundamental floral accessories - the classic flower crown. We sell these regularly to our clients as an alternative or complimentary accessory for flower girls and bridesmaids - and we hope that you will too!
One of two exclusive ebooks from Joseph Massie, dive into the theory behind The Principles and Elements of floral design and examine their potency in floral design. This text is packed with practical tips and techniques of how to apply each in turn to truly enhance your floral practice.
In the first of two exclusive ebooks from Joseph Massie, dive into the theory behind The Golden Ratio and it's application in floral design. Discover how to apply 3:5:8 in your everyday floral practice to enrich your understanding of proportions, placements and the principles and elements.
"Joseph is one of the most relevant designers working today. Not only is his work artful, utterly current, and widely admired, he is a knowledgable and gifted instructor. He has a thorough grip on the vital principles, art theory concepts, and techniques that underly his successful body of work- and the ability to clearly articulate these to his students. I’m thrilled that he will be able to share his knowledge more widely through online instruction."
"I’ve worked with Joseph on workshops and tours for several years, and I know from first hand experience that the hallmark of Joseph's work is sublime, innovative floral techniques - he has a real knack for finding the most commercial, subtle, and elegant way to do the job at hand - whilst consistently under-pining that technique with steadfast principle and element knowledge. I wholeheartedly recommend Joseph's classes - I know that they'll be invaluable to students of floral design time and time again. "
"I couldn’t be more thrilled that Joseph Massie is launching this online course! His passion for teaching is only surpassed by his love for flowers. Joe fully understands the need for floral education and has a fun and approachable way of communicating everything from mechanics to the foundation for true design. Joe’s techniques are rooted in traditional floristry while his vision for our industry demonstrates brilliant innovation. "
Joseph has been fortunate enough to share his knowledge, insight, and floral techniques at the following cultural institutions across the world.
We' share knowledge that will empower you as a floral designer, and as such we'll share only designs that we know you'll be able to sell regularly. An investment in our courses is an investment in your business.
In each and every course we offer, we share techniques gathered from Joseph's extensive training across twelve countries, with a focus on sharing them in a truly commercial and profitable manner.
To supplement your learning process, we've two specialist e-books - one focusing on The Principles & Elements and the other on The Golden Ratio, to further support your analysis of the design process.