Join First Steps with Flowers and you'll have access to 24 expert video classes, plus 1:1 feedback with Joseph to empower your creative journey.
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Welcome to First Steps with Flowers ...Â
Straight from his Manchester studio, discover the beauty of floral design from one of the best in the industry. In this beginners course, led by five-time RHS Chelsea Gold Medal Winner and UK Florist of the Year, Joseph Massie, you'll gain invaluable insights from his 20+ years of experience, learning not just the "how," but the "why" behind floral design.
The First Steps with Flowers course is designed to give beginners a solid foundation. You’ll learn exactly what tools to use, how to select the perfect vases, and how to set up a workspace that promotes creativity and efficiency. With hands-on projects inspired by the seasons, Joseph will walk you through everything from sourcing and caring for flowers to mastering the key principles of design—equipping you with professional level techniques that you can use in your home.
Throughout the course, you’ll have the opportunity to explore a range of projects, from simple yet elegant bud vases and seasonal bouquets to show-stopping floral installations for fireplaces, doorways, and table settings. Along the way, you’ll develop your own creative voice and style, with Joseph’s expert guidance supporting every step.
By the end of the First Steps with Flowers course, you'll have the knowledge, confidence, and skills to create stunning floral arrangements—whether for personal enjoyment or to impress friends and family. More than just technical know-how, this course empowers you to express your creativity and bring your floral visions to life.
ARTIST / EDUCATOR / WRITER / BROADCASTER/Â
I'm Joseph
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Before we go any further, let me introduce myself - I'm Joseph, the creative behind First Steps with Flowers, a step by step course for beginners to discover and embrace their love of flowers and floral design. I am also an artist, podcaster, author and five time RHS Chelsea Flower Show Gold Medalist. You might know me from my #1 Best Seller book, The Flower School or my podcast, Flowers After Hours.
However you have ended up here, if you dream of embracing the beauty of flowers and floral design, inviting nature into your home and exploring your own creative nature and just how satisfying that can be to your soul, you are in the right place.Â
Personally, flowers have brought me so much joy and fulfilment. Whilst I have turned my love of flowers into my dream career, I believe there is a place for flowers in everyone's life. Â
The spaces we spend time in, the people we spend time with, the meals & coffee we chat and laugh over, the doorways that welcome us, the firesides that warm us... all of these spaces and moments are made more special, more beautiful, more intentional with the addition of a bloom or two.
I am so delighted to share the steps from my process with you now. Beyond excited for you to experience the pleasure of creating. And in awe of you taking your first steps towards something that you love. These steps can lead anywhere.
Let's begin the journey together.
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LEARN MORETHE 'FIRST STEPS' COURSE INCLUDES
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+Â Modules 1 - 3 :Â
1Â -Â Choosing your Tools
2 - Choosing your Vessels
3 - Setting Up your Workspace
+ Modules 4 - 6 :Â
4 - How to Source Flowers
5 - When to Purchase Flowers
 6 - An Introduction to Seasonality Â
+ Modules 7 - 9 :
7 - Flower Care & ConditioningÂ
8 -Â How to Keep Flowers
9Â - Flower Types
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+Â Modules 10 - 11 :
10 - The Elements of Floral Design
11 -The Principles of of Floral Design
+ Modules 12 - 15 :
12 -Â The Hand-tied TechniqueÂ
13 - The Chicken Wire Technique
14 - The Pin Holder TechniqueÂ
15 - The Taped Grid
+Â Modules 16 - 18Â :
16 - The Classic Bud Vase
17 - The Classic Jam Jar
18 - The Seasonal Vase
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+Â Modules 19 - 20Â :
19 - The Hand Tied Bouquet
20 - The Statement Vase
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+Â Modules 21 - 22Â :
21 - The Door Wreath
22 - The Floral FireplaceÂ
+Â Modules 23 - 24Â :
23 - The Floral Napkin Ring
24 - The Floral CentrepieceÂ
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INVITING FLOWERS INTO YOUR WORLD ...Â
There's so much beauty to discover in this journey. Bringing the beauty of flowers into your world goes far beyond simple decoration—it's a creative journey that enriches your life and amplifies the beauty within it. Exploring floral design opens the possibility of connecting with nature, with the seasons, with the elements. You'll soon discover you have found a voice through which to express your individuality, and have opened the door to creating your own personal sanctuary filled with natural beauty.
I know first hand how surrounding yourself with flowers can transform your space, cultivating an atmosphere that brings calm, joy, and inspiration. With each season offering new colours, textures, and shapes to work with, you can embark on a journey now that keeps your home dynamic and ever-changing, allowing you to celebrate the best offering of each season year-round.
As you gain confidence in your skills with each step, I have no doubt that you’ll uncover endless opportunities to brighten not only your own home but the homes of those you love—whether it’s through a thoughtful gift or a beautifully adorned gathering space you get to share together.
Finally, something that I am so excited for you to discover is that when you tap into your creativity with flowers, you’re not only allowing your creativity, passions and interests to expand, but you are also learning valuable skills. Yes, I am a creative, but I am a professional too, and one of the greatest gifts I can give you on this journey is truly professional level knowledge, techniques and skills. If you discover that you want your love and exploration of flowers to expand beyond your home and hobbies these first steps will form your solid foundation.
Inviting floral design into your world means inviting moments of beauty.  I invite you now to welcome flowers into your life, into your home, into your day to day living and begin to experience them simply for the joy of their presence. It’s a simple yet profound way to make your life beautiful in all the ways possible.
It's time for your first steps.
LETS BEGIN"Honestly - This is the best purchase I’ve ever made!"
"I bought the Masterclass only yesterday and today I feel like a whole new florist. I didn’t know how much I didn’t know! I've been doing small weddings for a couple of years, always trying to get more bookings. I haven’t even finished all the design tutorials but I'm already so excited & inspired about what I'll be able to create. For the first time since I started my business I'm feeling confident about what to do next. Thank you, thank you, thank you!
S.G.
FLORAL DESIGNER