^{Image - On Grasses from The Installations Masterclass}

Have you ever finished a floral design, stepped back from it and known that something just isn’t quite right, without being able to put your finger on exactly what it is?

The flowers might be beautiful, the colour palette could be everything ...

^{Image - The Garden Under Glass Wedding Installation}

It’s story time, welcome.

A few years ago, a wedding planner approached me with a rather extraordinary brief.
The couple were planning a very large wedding inside a custom-built glass marquee, set within the old walls of a crumbling castle and s...

^{Image - The Cloud Installation}

What if this autumn became the moment you gave your floral work more space, more ambition and more direction?

This autumn, Joseph Massie is bringing three new hands on intensives to UK School of Floristry in Manchester, each built around a part of the business he k...

^{Image - A Green & White Wedding}

Once you’ve begun building a portfolio, once you have those images, those videos, those little moments of goodness from the weddings and designs you’ve created, the next step is getting that work out into the real world.

Because it’s wonderful to have a portfolio....

^{Image - A Refined Edinburgh Wedding Tablescape}

When you begin to have a clearer sense of who you are as a brand, what you want to make, and who you most want to serve, the next question is very simple.

Does your portfolio actually prove it?

Because if you’re a wedding or event florist, your por...

^{Image - The Meadowscape Sweetheart Table}

When you start a wedding flower business, or when you’ve been in business for a little while, chances are you’ll naturally begin to receive a few enquiries enquiries. They might come from friends, from family, from past customers, from people who have seen...

^{Image - A Ranunculus Wedding Scape}

Every year, as The RHS Chelsea Flower Show arrives, I find myself thinking not only about flowers, but about ambition.

Chelsea Flower Show has a particular kind of electricity to it. The anticipation. The pressure. The excitement of knowing that somewhere, behi...

^{Image - The Blush & Lace Bridal Bouquet}

Wedding floristry has always been one of the most resilient, rewarding and profitable corners of the floral industry. Even in times of uncertainty, weddings continue to move forward. Couples still gather, celebrations still happen, and beautiful flowers rem...

^{Image - The Airy Bridal Bouquet}

Somebody once said that a brand is simply the way something makes you feel.

And at first, that can feel a little vague. A little intangible. Not quite practical enough to hold onto.

But the longer you work within floristry, and particularly within weddings, the m...