The Cultivate Blog

 

The Latest from Joseph & Co.
Joseph Massie X Institute of Flowers: The beginning of something special Sep 02, 2026

Image - The Alocasia Tablescape


This October, Joseph is heading back to Ireland!

Not just for a Masterclass, but for the first in-person event in a new educational partnership with the Institute of Flowers that will run for years to come.
Taking place on October 18th - 19th 2026, the two-day Wedd...

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Learn with Joseph in Mexico: Joseph Massie X Flower School Mexico Aug 26, 2026

Image - The Rhubarb Centrepiece


ANNOUNCING: A very special, in person, hands-on learning opportunity.

Have you ever dreamed of whisking yourself away to Mexico City, immersing yourself in flowers and spending three wonderful days developing your skills and creativity? Well, this October, Joseph...

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On Tomatoes, Floral Fashions, Old Ideas and Why I’m Still Completely Obsessed Aug 15, 2026

Image - Tomato Abundance


Follow your curiosity.

It's something I've been thinking about a lot this summer, particularly as mine has apparently led me deep into tomato greenhouses.

A lot of my recent work has been influenced by fresh fruit. Strawberries, cherries, blackberries and, increasingly,...

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The Singapore Special : Everything Looks Good with Silver Jul 31, 2026

Your favourite floral podcast is back for one very special episode.

Nearly three weeks ago, I came home from Singapore after assisting my very good friend and podcast co-host Matthew Landers at the Floral Windows to the World Championship, and I think I’ve only just about recovered from the humidit...

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Why I Created the Installations Masterclass Jul 24, 2026

Image - The Asymmetrical Archway 


There are few things in floristry that create quite the same sense of wonder as a beautiful floral installation.

Floral installations have an extraordinary ability to transform a space, changing not only how it looks, but how it feels. They’re often the designs ...

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Where to Begin with Floral Installations Jul 17, 2026

Image - On Caladium from Installations Masterclass


Someone asked me recently, after a demonstration, how anyone decides to take on their first installation. Not how you design one. Just how you decide you're ready to try.

It's a good question, because I don't think readiness is really the thing ...

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Let the Season Lead Jul 10, 2026

Image - On Hydrangea


At this time of year, hydrangeas are everywhere. Full, generous stems, wonderful texture, and quantities of them, all because they happen to be growing right now. I find myself drawn to them every July, and rather than fighting that instinct, I've learned it's usually worth f...

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The Five Elements Behind Every Floral Design Jul 03, 2026

Image - On Grasses from The Installations Masterclass


Have you ever finished a floral design, stepped back from it and known that something just isn’t quite right, without being able to put your finger on exactly what it is?

The flowers might be beautiful, the colour palette could be everything ...

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A Garden Under Glass in the Height of Summer Jun 26, 2026

Image - The Garden Under Glass Wedding Installation


It’s story time, welcome.

A few years ago, a wedding planner approached me with a rather extraordinary brief.
The couple were planning a very large wedding inside a custom-built glass marquee, set within the old walls of a crumbling castle and s...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open