^{Image: 'The Scramble Hand Tied Bouquet' from The Flower Class Membership}

When we want a bouquet to feel generous, abundant or luxurious, there’s a natural temptation to add more flowers. More stems, more ingredients, more volume. But sometimes the thing that makes the greatest difference isn’t ad...

^{Image - The Statement Vase}

There’s something rather lovely about making flowers specifically to be given to someone else.

It might be a grand gesture for an important occasion, a beautiful vase sent to mark a milestone, or simply something small made because somebody wanted to say thank you. Wha...

^{Image: 'The Luxury Archway' from The Installations Masterclass inside The Flower Class Membership}

I wanted to share a question that came up during a recent Coaching Call inside Flower Class, because I suspect quite a few florists will recognise it. One of our members had been asked to quote for a...

^{Image: 'Autumn Gold' from The Flower Class Membership}

I’ve always believed that some of the most interesting floral ideas begin when we look at something familiar a little differently.

It doesn’t necessarily require an extraordinary flower, an elaborate mechanic or an expensive vessel. Sometimes...

^{Image - The Alocasia Tablescape}

This October, Joseph is heading back to Ireland!

Not just for a Masterclass, but for the first in-person event in a new educational partnership with the Institute of Flowers that will run for years to come.
Taking place on October 18th - 19th 2026, the two-day Wedd...

^{Image - The Rhubarb Centrepiece}

ANNOUNCING: A very special, in person, hands-on learning opportunity. 

Have you ever dreamed of whisking yourself away to Mexico City, immersing yourself in flowers and spending three wonderful days developing your skills and creativity? Well, this October, Joseph...

^{Image - Tomato Abundance}

Follow your curiosity.

It's something I've been thinking about a lot this summer, particularly as mine has apparently led me deep into tomato greenhouses.

A lot of my recent work has been influenced by fresh fruit. Strawberries, cherries, blackberries and, increasingly,...

Your favourite floral podcast is back for one very special episode.

Nearly three weeks ago, I came home from Singapore after assisting my very good friend and podcast co-host Matthew Landers at the Floral Windows to the World Championship, and I think I’ve only just about recovered from the humidit...

^{Image - The Asymmetrical Archway} 

There are few things in floristry that create quite the same sense of wonder as a beautiful floral installation.

Floral installations have an extraordinary ability to transform a space, changing not only how it looks, but how it feels. They’re often the designs ...