^{Image - The Blush & Lace Bridal Bouquet}

Wedding floristry has always been one of the most resilient, rewarding and profitable corners of the floral industry. Even in times of uncertainty, weddings continue to move forward. Couples still gather, celebrations still happen, and beautiful flowers rem...

^{Image - The Airy Bridal Bouquet}

Somebody once said that a brand is simply the way something makes you feel.

And at first, that can feel a little vague. A little intangible. Not quite practical enough to hold onto.

But the longer you work within floristry, and particularly within weddings, the m...

_{Image - Hatches, Matches & Dispatches}

Happy Friday, and what a lovely way to end the week, as today, we’re so very proud to share that one of our very talented tutors here at The UK School of Floristry, Valerie Jayne, has won another Gold medal - this time at the Harrogate Flower Show for her sym...

^{Image - The Jasperware Tablescape}

There’s a particular moment, I think, in the early stages of working with weddings, where something doesn’t quite add up.

You might feel confident in your ability with flowers. You understand proportion, you understand colour, you can create something that feels...

^{Image - The Garden Bridal Bouquet from The Wedding Masterclass}

I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...

^{Image: A Spring Tablescape from Flower Class}

Ah, spring. That golden moment when the world stretches, unfurls, and bursts into bloom. It’s the season of fresh starts, crisp mornings, and a floral bounty that feels impossibly fleeting, here today, gone tomorrow.
And as florists, isn’t that exactly...

^{Image: Coffee & Cream}

There comes a point, I think, in every creative journey when you begin to realise that what you're doing is not simply arranging flowers... you're building something far more substantial than that. You're shaping a way of seeing, a way of choosing, a way of composing, and ul...

I’m absolutely thrilled to announce a brand new partnership with the Institute of Flowers in Ireland.

This is something we've been working on for a few months and over the next few years, I'll be working with IOF to deliver a programme of education designed to support florists across Ireland, both ...