Welcome to my free floral resources, designed to enable you to strengthen your skills, grow your business, and live a creative, fulfilled life. Please grab as many of my resources as you like - they're all entirely complimentary - and you'll have lifetime access to each of them.
Enjoy!
- LEARN NEW SKILLS
- DISCOVER NEW BUSINESS STRATEGIES
- STREAMLINE YOUR BUSINESS
- INDULGE YOUR CREATIVITY
- BUILD THE BUSINESS & LIFE OF YOUR DREAMS
A BOUQUET OF BLUES
- Follow Joseph Massie in this video tutorial as he guides you through creating a soft, romantic hand tied bouquet inspired by the season.
- Discover how a monochromatic palette of blues can be layered using tints, tones and subtle shifts in colour.
- Learn how form, proportion and gentle flower placement create movement, balance and a sense of calm.
- Available as a free video tutorial within Joseph’s YouTube library.
CAVOLO NERO FOR DINNER
- Follow Joseph in this video tutorial as he guides you through creating a striking tablescape using an unexpected and highly effective material.
- Discover how Cavolo Nero can be used as a structural element to create line, rhythm and visual impact.
- Learn techniques for balance, proportion and placement to achieve a design that feels confident and commercial.
- Available as a free video tutorial within Joseph’s YouTube library.
'THE EXPLODING WREATH' STEP BY STEP TUTORIAL
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Follow Joseph in this video tutorial as he guides you to create a bold wreath design bursting with seasonal colour and texture.
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Discover sustainable techniques with a biodegradable wreath base for eco-conscious mechanics.
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Learn how to layer materials and use placements to achieve impact.
- Available as a free video tutorial within Joseph's YouTube Library.
THE 'FLOWER RECIPE GUIDE' DIGITAL DOWNLOAD
- Supplied as an easy to download, 9 page PDF.
- Contains five flower recipes of Joseph's signature designs including the Classic Centrepiece, Classic Bridal Bouquet and Contemporary designs.
- Perfect for new florists who want to learn how to create their own flower recipes.
- Includes design theory and Joseph's personal tips sharing the why, and the how behind each recipe choice.
THE 'BEST
FLOWERS FOR' GUIDE
- Supplied as an easy to download, 20+ page PDF.
- Contains full lists of flowers by Season, Design and Type.
- Perfect for new florists who want to learn what flowers are available throughout the year, and which flowers are best for different types of design.
- Includes Joseph's recommended flowers, for centrepieces, bouquets, installations & wearables.
FIVE ESSENTIAL EMAIL TEMPLATES
- Supplied as an easy to download, 20+ page PDF.
- Contains five essential email templates for florists, covering five likely business scenarios.
- Download the guide, and then copy and paste the templates into your email software, and simply fill in the blanks to personalise for your own business.
- Once installed, save these emails as drafts for repeat use to save you time.
BLOG
Discover Joseph's blog, The Cultivate Blog, filled with over 100 articles, resources, links and more - all curated for the flower lover.
YOUTUBE
Watch Joseph's YouTube Channel and dive into dozens of floral design tutorials, tips and techniques, all entirely free to enjoy.
SUPPLIES
If you're struggling for where to source floral supplies, check out Joseph's curated Amazon store, full of his personal tools, and recommendations.
FLOWERS AFTER HOURS
Never miss an episode of The Flowers After Hours podcast, hosted by Matthew Landers & Joseph Massie. Sign up now to be the first to know when the latest is out. Featuring guest experts, top tips, and the latest discussions on the floral industry.
