FIRST CLASS RESOURCES 

FOR FLORAL DESIGNERS

 


Supporting floral designers with entirely free educational resources since 2020

 

Welcome to my free floral resources, designed to enable you to strengthen your skills, grow your business, and live a creative, fulfilled life.  Please grab as many of my resources as you like - they're all entirely complimentary - and you'll have lifetime access to each of them. 

Enjoy! 

  • LEARN NEW SKILLS
  • DISCOVER NEW BUSINESS STRATEGIES
  • STREAMLINE YOUR BUSINESS
  • INDULGE YOUR CREATIVITY
  •  BUILD THE BUSINESS & LIFE OF YOUR DREAMS
  •  

 

 

THE SPRING INSTALLATION TUTORIAL

  • A step by step video tutorial in which Joseph shares how to create a light weight, suspended design.
  • The perfect introduction to floral installations using sustainable techniques.
  • Suitable for small wedding and event design.
  • Available as a video tutorial within Joseph's YouTube Library.
TAKE THE CLASS

 

HOW TO FIND YOUR FLORAL PATHWAY TUTORIAL

  • An easy to follow video tutorial in which Joseph identifies six of the most popular floristry career pathways. 
  • The perfect way to explore your floristry career options based on your strengths, values and priorities.
  • Discover the pros and cons of each pathway. 
  • Available as a video tutorial within Joseph's YouTube Library.
TAKE THE CLASS

 

THE 'FLOWER RECIPE GUIDE'

  • Supplied as an easy to download, 9 page PDF.
  • Contains five flower recipes of Joseph's signature designs including the Classic Centrepiece, Classic Bridal Bouquet and Contemporary designs. 
  • Perfect for new florists who want to learn how to create their own flower recipes.
  • Includes design theory and Joseph's personal tips sharing the why, and the how behind each recipe choice. 
DOWNLOAD TODAY

 

THE 'BEST

FLOWERS FOR' GUIDE 

  • Supplied as an easy to download, 20+ page PDF.
  • Contains full lists of flowers by Season, Design and Type.
  • Perfect for new florists who want to learn what flowers are available throughout the year, and which flowers are best for different types of design.
  • Includes Joseph's recommended flowers, for centrepieces, bouquets, installations & wearables.
DOWNLOAD TODAY

 

THE FLORAL CLUTCH TUTORIAL 

  • A fun, easy to follow video tutorial in which Joseph shares how to create his signature floral clutch bags. 
  • Discover how to create chic floral accessories perfect for wedding clients.
  • Available as a video tutorial within Joseph's YouTube Library.
TAKE THE CLASS

 

FIVE ESSENTIAL EMAIL TEMPLATES  

  • Supplied as an easy to download, 20+ page PDF.
  • Contains five essential email templates for florists, covering five likely business scenarios.
  • Download the guide, and then copy and paste the templates into your email software, and simply fill in the blanks to personalise for your own business. 
  • Once installed, safe these emails as drafts for repeat use to save you time.
DOWNLOAD TODAY

 

'FOR THE LOVE OF FLOWERS: HOW TO CREATE LIGHT AIRY BOUQUETS'

  • A super easy technique using angel vine frameworks.
  • Discover how to create light, airy designs.
  • Available as a video tutorial within Joseph's YouTube Library.
TAKE THE CLASS

BLOG

Discover Joseph's blog, The Cultivate Blog, filled with over 100 articles, resources, links and more - all curated for the flower lover.

DISCOVER TODAY

YOUTUBE

Watch Joseph's YouTube Channel and dive into dozens of floral design tutorials, tips and techniques, all entirely free to enjoy.

WATCH TODAY

SUPPLIES

If you're struggling for where to source floral supplies, check out Joseph's curated Amazon store, full of his personal tools, and recommendations.

SHOP TODAY

FLOWERS AFTER HOURS 

Never miss an episode of The Flowers After Hours podcast, hosted by Matthew Landers & Joseph Massie. Sign up now to be the first to know when the latest is out. Featuring guest experts, top tips, and the latest discussions on the floral industry.

LISTEN NOW