Welcome to my free floral resources, designed to enable you to strengthen your skills, grow your business, and live a creative, fulfilled life. Please grab as many of my resources as you like - they're all entirely complimentary - and you'll have lifetime access to each of them.
Enjoy!
- LEARN NEW SKILLS
- DISCOVER NEW BUSINESS STRATEGIES
- STREAMLINE YOUR BUSINESS
- INDULGE YOUR CREATIVITY
- BUILD THE BUSINESS & LIFE OF YOUR DREAMS
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THE SMOKEBUSH CENTREPIECE TUTORIAL
- A step by step video tutorial in which Joseph shares how to create a textured Summer centrepiece using sustainable techniques.
- Explore the use of texture, colour and form in floral design.
- Suitable for home styling, wedding and event design.
- Available as a video tutorial within Joseph's YouTube Library.
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THE 'FLOWER RECIPE GUIDE'
- Supplied as an easy to download, 9 page PDF.
- Contains five flower recipes of Joseph's signature designs including the Classic Centrepiece, Classic Bridal Bouquet and Contemporary designs.Â
- Perfect for new florists who want to learn how to create their own flower recipes.
- Includes design theory and Joseph's personal tips sharing the why, and the how behind each recipe choice.Â
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THE TEXTURED SUMMER BOUQUET
- A step by step video tutorial in which Joseph shares how to create a textured Summer bouquet using the spiral technique
- Explore a soft, wild approach to Summer style
- Suitable for home styling and gifting plus discover Joseph's tips on adapting for commercial use
- Available as a video tutorial within Joseph's YouTube Library.
THE 'BEST
FLOWERS FOR' GUIDE
- Supplied as an easy to download, 20+ page PDF.
- Contains full lists of flowers by Season, Design and Type.
- Perfect for new florists who want to learn what flowers are available throughout the year, and which flowers are best for different types of design.
- Includes Joseph's recommended flowers, for centrepieces, bouquets, installations & wearables.
FIVE ESSENTIAL EMAIL TEMPLATES
- Supplied as an easy to download, 20+ page PDF.
- Contains five essential email templates for florists, covering five likely business scenarios.
- Download the guide, and then copy and paste the templates into your email software, and simply fill in the blanks to personalise for your own business.
- Once installed, safe these emails as drafts for repeat use to save you time.
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'FOR THE LOVE OFÂ FLOWERS: HOW TO CREATE LIGHT AIRY BOUQUETS'
- A super easy technique using angel vine frameworks.
- Discover how to create light, airy designs.
- Available as a video tutorial within Joseph's YouTube Library.
BLOG
Discover Joseph's blog, The Cultivate Blog, filled with over 100 articles, resources, links and more - all curated for the flower lover.
YOUTUBE
Watch Joseph's YouTube Channel and dive into dozens of floral design tutorials, tips and techniques, all entirely free to enjoy.
SUPPLIES
If you're struggling for where to source floral supplies, check out Joseph's curated Amazon store, full of his personal tools, and recommendations.
FLOWERS AFTER HOURS
Never miss an episode of The Flowers After Hours podcast, hosted by Matthew Landers & Joseph Massie. Sign up now to be the first to know when the latest is out. Featuring guest experts, top tips, and the latest discussions on the floral industry.
