an artist, educator, writer and broadcaster, with twenty years experience in the floral industry.
Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie is widely regarded as one of Europe’s top botanical artists.
Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Liverpool, UK.
Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.
Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists.
To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed by national, floral design competitions, and aged nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.
Following his national title victory, Joseph took his first steps onto the world stage at Eurofleurs (Belgium, Brussels, ‘08).
European success was followed in quick succession by competing at the highly regarded 40th WorldSkills Competition (Calgary, Canada, ‘09) where he became the first and only UK Competitor to ever take home a Bronze Medal, (ranked 3rd Worldwide) in Floristry.
Joseph completed his extraordinary international run by finishing Silver Medal (ranked 2nd in Europe) at Eurofleurs, the European Youth Championships (Manchester, UK) in 2010.
Whilst experiencing humbling international success, his achievements were proudly echoed on home soil, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show (‘09/’10/’11/’12/’13). Joseph is the youngest person ever to achieve this feat.
With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working internationally, on a wide variety of art projects including botanical couture, sculptures and installations. Joseph’s work has since been featured in press including The Times, The Independent, The Telegraph, and his work commissioned by international institutions and brands including:
NORTH CAROLINA MUSEUM OF ART, RALEIGH, USA
DETROIT INSTITUTE OF ARTS, DETROIT, USA.
HOUSTON MUSEUM OF FINE ART, USA.
THE DIXON GALLERY, USA.
MINNEAPOLIS INSTITUTE OF ARTS, USA.
CLEVELAND MUSEUM OF ART, USA.
THE ROYAL HORTICULTURAL SOCIETY, UK.
THE BRITISH COUNCIL, CHINA.
THE BOSTON MUSEUM OF FINE ART, USA.
SINGAPORE GARDEN FESTIVAL, SINGAPORE.
NEW YORK BOTANICAL GARDENS, USA
In January 2015, Joseph founded his own Studio, with a focus on five key offerings :
1/ FLOWER CLASS Joseph's online educational platform for florists & students, featuring 200+ classes, coaching and community.
2/ MASTERCLASSES A curated selection of intensive, game changing floral design & business strategy online masterclasses.
3/ THE UK SCHOOL OF FLORISTRY Our hands on flower school, based in Manchester, UK.
4/ WRITING & BROADCASTING Joseph's first book, The Flower School, was released in May 2022. He is the author of numerous e-books, and the host of the Flowers After Hours podcast.
5/ COLLABORATIONS & COMMISSIONS Including fine art commissions, brand collaborations, and selection of luxurious weddings & private events.