The Flower School: The Principles and Pleasures of Good Flowers, 2022

In May 2022, Joseph released The Flower School, published by Quadrille. The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.

If you’ve ever been swept up admiring some garden blooms, or a flower stand at your local market, and wondered, just how do I transform these raw materials into floral displays that elicit a sense of wonder in their admirers, then allow award-winning floral designer Joseph Massie to show you how, as he shares his knowledge, recipes and personal tips for creating with flowers, with intention, thought and skill.

Tumbling cascades of peonies and exquisitely arranged vases of unfurled garden roses are an everyday pleasure for Joseph. Whilst creating breathtaking marvels from armfuls of blooms is what Joseph does daily, his true passion is sharing his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well. Let yourself be empowered by the learning process of skills, techniques and principles that will enable you to build a strong floral design foundation so as to be able to indulge in your own floral pleasures or flower-filled career.

304 pages, hardback. Available in English, French and Traditional Chinese. 

In 2020/1, Joseph released three Collections of E-books, each focused on resolving particular pain points within the world of floral design. Released alongside his debut collection of online courses, the e-book sets remain the perfect companion to our online courses, with thousands of students world wide opting to make these texts a valuable part of their own educational journey. All three E-Book Collections are available for download immediately following purchase, and are delivered in a pdf. format.

Each one of the three E-Book Collections is focused on a key theme:

The Principles & Elements of Floral Design & The Golden Ratio E-Book, 2020

This fundamental floral design text is a deep dive into the very essence of floral design, examining the very building blocks of our craft. These two texts compliment each other as essential reading for any student of floral design, diving into both the Principles and Elements of Floral Design and the Golden Ratio. This E-Book Collection runs to a total of 83 pages.

The Wiring Guide E-Book, 2020

Running to 135 pages in total, the Wiring Guide Collection focuses in detail on polished, refined wiring techniques, covering the most simple of methods, through to far more elaborate manipulations. An essential must read if you struggle with any and all wiring techniques.

The Sustainable Floral Design Techniques E-Book, 2021

Coming in at 253 pages, the Sustainable Floral Design Techniques e-book collection has become a must read for floral designers around the world. Covering a wide range of techniques, this collection provides a solid foundation for all who wish to enrich and update their practice to explore floral design methodology in a more sustainable manner.