The Wedding Masterclass is for you if you want to ...
Launch your own successful wedding flower business
Grow your existing flower business with new skills and strategies
Utilise sustainable (foam free) floral design methods within your business
Learn how to attract quality wedding enquiries that align with your brand
Discover how to create profitable, stylish and sustainable wedding flowers
Grow confidence in your skills, and become an accomplished floral designer
"Whether you're an experienced floral designer with your own business, or maybe you're just starting out on your flower path, within The Wedding Masterclass you'll find a structured pathway and personalised support to help you achieve your goals, develop your design skills, and grow your business.
When you join this Masterclass, you get a seat at my workbench.
In my twenty years in the flower industry, I've learnt more than a thing or two worth sharing. My Masterclass methods are crafted directly from my own experiences as five time RHS Chelsea Flower Show Gold Medalist, with 19 national competition victories, who has competed, taught and exhibited extensively across the world, as a lead designer and installation artist.
I promise you, this Masterclass will empower you to achieve your goals."
READY TO GET STARTED?
Join The Wedding Masterclass and you'll have access to 26 expert video classes, across floral design and business strategy, alongside a selection of live classes with Joseph to empower your professional journey.
START YOUR JOURNEY TODAY
ARTIST / EDUCATOR / WRITER / BROADCASTER/
Before we go any further, let me introduce myself. I'm the creative entrepreneur behind Flower Class, a revolutionary online learning platform for floral designers. I am also an artist, podcaster, author and five time RHS Chelsea Flower Show Gold Medalist. You might know me from my #1 Best Seller book, The Flower School or my podcast, Flowers After Hours. However you have ended up here, if you dream of a fulfilling life full of your passions you are in the right place!
I had no money - just a passion for floral design - and I turned that passion into a 7-figure company, using designs, techniques and strategies that I now get to share with the world.
Spoiler : I followed my passion, and it led me to build a wedding flower business, and a life that I love. Today, I get to teach you how to do it too.LEARN MORE
THE WEDDING MASTERCLASS INCLUDES
+ Modules 1 - 4 : The Bouquets
1 - The Classic Bridal Bouquet (25m)
2 - The Bridesmaids Bouquet (17m)
3 - The Garden Bouquet (21m)
4 - The Cascading Bridal Bouquet (21m)
+ Modules 5 - 8 : The Wearables
5 - The Gathered Buttonhole (10m)
6 - The Wired Buttonhole (16m)
7 - The Gathered Lapel Corsage (10m)
8 - The Wrist Corsage (20m)
+ Modules 9 - 14 : Centrepieces
9 - The Compote Centrepiece (16m)
10 - The Collection Centrepiece (19m)
11 - The Luxury Bowl Centrepiece (20m)
12 - The Elevated Canopy Centrepiece (19m)
13 - The Top Table Design (16m)
14 - The Floral Meadow (16m)
+ Modules 15 - 18 : Statements
15 - The Elevated Centrepiece (17m)
16 - The Statement Urn (15m)
17 - The Ceremony Arbour (18m)
18 - The Asymmetrical Archway (20m)
+ Modules 19 - 24 : Foundations
19 - An Introduction to the Wedding Business (17m)
20 - Building Your Brand (22m)
21 - Building Your Portfolio (17m)
22 - The Booking Process (22m)
23 -The Proposal & Contracts (24m)
24 - Pricing & Profit (41m)
+ Modules 25 - 26 : Elevations
25 - Building Your Website (21m)
26 - Building Your Social Media (22m)
HOLD UP - THAT'S NOT ALL ...
When you join The Wedding Masterclass, you will automatically receive FOUR additional BONUSES
to deepen your floral education and bolster your journey ...
+ BONUS : The Wiring Guide
Take the stress out of wedding wiring with The Wiring Guide - a 200+ page e-book, with high definintion video tutorials - and a printable Wire Gauge Conversion Chart.
+ BONUS : The Hydration Chamber Tutorial
Improve your production schedule, and free up valuable production time with the Hydration Chamber Tutorial.
+ BONUS : How To Identify & Engage Your Ideal Clients
Use this bonus tutorial to craft your brand messaging, and ensure you attract quality enquiries.
+ BONUS : "THE BEST FLOWERS FOR ..." FLORAL GUIDE
Unsure of which flowers are in season? Or which flowers are the best for centrepieces? Or installations? Use this guide to know the best flowers for every occassion.
"Honestly - This is the best purchase I’ve ever made!"
"I bought the Masterclass only yesterday and today I feel like a whole new florist. I didn’t know how much I didn’t know! I've been doing small weddings for a couple of years, always trying to get more bookings. I haven’t even finished all the design tutorials but I'm already so excited & inspired about what I'll be able to create. For the first time since I started my business I'm feeling confident about what to do next. Thank you, thank you, thank you!