I'm the creative behind Learn Joseph Massie, a revolutionary online learning platform for floral designers.  I am also an artist, digital creator, podcaster, author and entrepreneur.  You might know me from my #1 Best Seller book, The Flower School  or my, quite frankly hilarious podcast, Flowers After Hours.  Perhaps you happened upon a free tutorial on YouTube and felt inspired to have a go yourself.  However you have ended up here, if you love flowers and want to have a go at creating beautiful designs yourself, you are in the right place!

 I began my floral journey, probably as naively and clueless as any beginner could be.  At 14, I wanted a job, any job, and I could not have imagined that I had stumbled into my dream career.  I knew less than nothing about flowers, and now, as a floral creative I've been so privileged throughout my career to exhibit and win at some of the world's most incredible floral shows - including winning five gold medals at the Chelsea Flower Show.  Privileged to design and teach around the World, from museums and art galleries to the White House.  And now privileged to invite you to begin your floral journey too. 

I know what it feels like to look at installation work and wonder where on earth to begin. Larger-scale designs can seem complicated from the outside, but once you understand how to respond to the space, choose the right structure and break the process down into practical steps, they become far more achievable. My hope is that this FREE guide helps you to see that your first installation doesn’t need to be enormous or overly ambitious. It simply needs to be the right next step for you, your skills and the kind of work you’d like to create.