We've got some pretty exciting news to share with you today - we're launching a brand new YouTube series, designed specifically for beginners, entitled 'First Step Flowers'!

If you're eager to explore the world of floristry and you're just starting out on your floral journey, First Step Flowers is ...

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, ga...

^{Floral installations have the power to stop people in their tracks. They are bold, dramatic, and unforgettable; but they can also be intimidating to create without the right techniques. That’s why I created the Installations Masterclass. Inside, I’ll share the exact methods, mechanics, and design pr...}

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass.  But now that you have the floral design know-how, how do you get your creative talents and floral design skills i...

How To Identify Your Ideal Wedding Client: And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their ...

Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't kno...

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you ar...

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own f...

^{Inside my free floral resources library, you’ll find lessons, templates, and guides to help you strengthen your skills, grow your business, and enjoy flowers more creatively.}

The changing seasons gifts us floral designers an opportunity for variety and creativity.  However it also means that we n...