The Cultivate Blog

The Latest from Joseph & Co.

The $1000 Floral Giveaway Returns Jul 22, 2022

^{The Floral Giveaway has now ended but your flower journey doesn’t have to be. Explore free tutorials and more here.}

It’s Back!

The $1000 Floral Giveaway returns.

This is your chance to WIN $1000 to spend on floral education with us.

That's $1000 worth of online courses, e-books and Flower

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Flower Class Online Flower Courses Joseph Massie Learn Floristry Learn Floral Design

How To : Create Light, Airy, Bouquets Jul 21, 2022

^{I’ve created a collection of free floral resources to support your journey with flowers. From practical guides to inspiring lessons, you’ll find everything you need to build your skills and grow your business. They’re completely free, and you’ll have lifetime access to every single one.}

Happy

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Flower Class Online Courses Joseph Massie Learn Floristry Learn Floral Design

Joseph Massie x North Carolina Museum of Art Mar 07, 2022

^{If you’re ready to take your floristry further, The UK School of Floristry is here to help. With hands-on courses designed for beginners through to professionals, our Manchester based studio is a space to learn new skills, refine your craft, and build the career you want in flowers}

It’s been

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Introducing The Flower Class Sessions 2022 Jan 03, 2022

^{If you want to sharpen your floristry techniques and build confidence in your designs, Flower Class gives you step-by-step lessons and resources you can put into practice right away.}

BEGIN YOUR YEAR RIGHT, WITH YOUR END GOALS IN SIGHT.

Welcome to The Flower Class Sessions 2022

Your free sev

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Joseph Massie Sustainable Installation Techniques

Three Sustainable Installation Techniques Nov 28, 2021

There are no two ways about it – installations are their own special type of BIG magic. They’ve helped me to transform my business, enabling me to book high profile destination weddings, elevate my brand to sit alongside my dream clients and collaborators, and literally book thousands and thousa

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Joseph Massie Introducing The Floral Installations Course

Introducing The Installations Masterclass Nov 23, 2021

THE FLORAL INSTALLATIONS MASTERCLASS HAS ARRIVED!

Have you ever looked at a floral design suspended in the air and wondered how is that even possible? Thought, that’s incredible, but there’s no way I could do that? Worried, I don’t even know where to begin? … But wished to be able to!

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Joseph Massie x Marginpar Nov 15, 2021

You already know that here at the Joseph Massie studio, flowers are at the heart of everything that we do. They are our business, our creative passion, what we love to share and what we teach. Where we get our flowers from too though, is equally important and the relationships we have with

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Joseph Massie Dahlia Tablescape with Candles

The Re-Textured Tablescape Sep 15, 2021

^{This tutorial is just one example of how a few clever mechanics and some thoughtful styling can transform a table. In The Centrepiece Masterclass, I take you further, teaching you how to design, scale, and adapt centrepieces for any space or occasion, with step by step guidance to help you maste}...

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The One Bouquet Technique That Will Change Your Life Sep 10, 2021

^{Of course, bouquets are only one piece of the puzzle when it comes to weddings. If you’d like to explore the full spectrum of skills that go into creating unforgettable celebrations, from bouquets and buttonholes to centrepieces and installations, The Wedding Masterclass is where I share it all.}

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.