^{Ready to grow your floristry skills? Join Flower Class and explore a library of design tutorials, business lessons, and coaching to support your creative journey.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissab...

^{Inside Flower Class, you’ll find hundreds of lessons, a supportive community, and coaching designed to help you grow both your skills and your business.}

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game...

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry?  We are thrilled to announce an in...

^{The right training can make all the difference in building a sustainable wedding floristry business. That’s exactly what the Wedding Masterclass was created to do.}

Ok - so, this *might* be controversial ...

Our best selling sustainable Wedding Masterclass uses mostly imported flowers.  Are we mi...

^{Image: Carol's Garden Flower Farm} 

"I Can't Understand Why You Buy Imported Flowers"

“Why don’t you just forage from the countryside?”

“It’s such a shame you don’t grow your own…”

I’ve heard these comments many times over the years. And while they might be well meant, they highlight something ...

^{Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.}

As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio,...

^{Thinking about adding weddings to your portfolio? The Wedding Masterclass will walk you through every stage, from initial consultation to installation, so you can approach wedding work with confidence and clarity.}

With the busy Spring & Summer Wedding season about to begin, we wanted to lighten y...

^{Weddings are one of the most rewarding parts of floristry. Inside the Wedding Masterclass, you’ll learn how to create unforgettable designs, manage clients with ease, and build a profitable wedding business.}

Happy Friday.

Today is an incredibly exciting day - we have something very special, and ...

Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.

The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...