The Cultivate Blog

 

The Latest from Joseph & Co.
7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Everyone starts somewhere. First Steps with Flowers gives you the foundations you need, with step-by-step lessons that make working with flowers joyful and achievable.


Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs.  When curated...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

The more techniques you know, the more confident you’ll feel in your work. That’s exactly what Flower Class is here to give you.


This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie....

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Learn with Joseph in Sydney : Joseph Massie X Pearson’s School Of Floristry Apr 24, 2023

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry?  We are thrilled to announce an in...

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Every Flower Counts: Finding Your Own Path to Sustainability Apr 14, 2023

Image: Carol's Garden Flower Farm 


"I Can't Understand Why You Buy Imported Flowers"

“Why don’t you just forage from the countryside?”

“It’s such a shame you don’t grow your own…”

I’ve heard these comments many times over the years. And while they might be well meant, they highlight something ...

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Five Reasons Weddings Are a Great Addition To Your Floristry Business Apr 14, 2023

Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.


As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio,...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open