Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't know w...

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you are i...

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

The changing seasons gifts us floral designers an opportunity for variety and creativity.  However it also means that we need to know how to be flexible and adapt as our materials availability changes throughout the year.

Discovering the best materials for the job at hand in all seasons takes time ...

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money.  Well it is ... and it isn't.  Let me explain.

In my mind, a RICH f...

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin? 

We hear you!  This community has been asking for a free resource to help you create flower recipes for your own floral design creations.  And so, we have created a brand new free downlo...

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great flowers.  So when one of our favourite flower growers offers the opportunity for us to learn more about their blooms and just what it takes to produce such wonderful quality st...

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativity, our passion. Sharing designs and teaching about these beautiful blooms is what we truly love, but equally important is the source of our flowers and the relation...

Summer, the Season of abundance, is officially in full swing and boy do I  have an abundance of good news for you. The brand new Centrepiece Masterclass drops in just one week's time on July 31st.  And let me tell you, this is not your average masterclass.  

This is unlike anything you've seen and ...