How To Identify Your Ideal Wedding Client: And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their ...

Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't kno...

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you ar...

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own f...

^{Inside my free floral resources library, you’ll find lessons, templates, and guides to help you strengthen your skills, grow your business, and enjoy flowers more creatively.}

The changing seasons gifts us floral designers an opportunity for variety and creativity.  However it also means that we n...

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one. 

Here's a spoiler alert!

It's not about the money.  Well it is ... and it isn't.  Let me explain.

In my mind, a RICH floris...

^{If you’re looking to learn more without spending a penny, explore my library of free floral resources. Guides, tutorials, and tools designed to support you wherever you are on your floral journey.}

Want to know how to create the perfect flower recipe for your next floral design, but don't know whe...

^{Flowers should feel fun, not overwhelming. First Steps with Flowers will guide you through seasonal projects designed to spark creativity and grow your love of floristry.}

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great fl...

^{If you’ve ever felt unsure about where to begin, First Steps with Flowers was made for you. You’ll gain the skills to start creating with confidence from day one.}

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativ...