The Cultivate Blog

 

The Latest from Joseph & Co.
Style Your Flowers Like a Pro! Nov 15, 2024

Image - The Jam Jars from First Steps with Flowers 


Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether you’re just starting or expanding, I’d love to help you grow. Join me he...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Image - The mini Pumpkin Arrangement


Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our lates...

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Joseph Massie : UK Florist Of The Year Oct 08, 2024

Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024


Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first time in a decade called the UK Florist of th...

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Home Florals : Repurposing Old Containers Oct 04, 2024

Image - The Spring Candle Planters from Flower Class


Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd...

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Florist Secrets : Top Tips for Buying Flowers Sep 13, 2024

 

Navigating buying fresh flowers can seem daunting, especially when you want to ensure you're bringing home blooms that will not only provide immediate satisfaction but also last beautifully too.

In my years as a florist, I've learned that there are key secrets to choosing flowers that will bring...

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Florist Secrets : Extending the Life of Your Flowers Aug 30, 2024

 

In my 20 years of floristry experience, I’ve learned a thing or two about keeping blooms looking their best for longer. There’s nothing quite like the joy of bringing fresh flowers into your home - their vibrant colours and delightful fragrances instantly add a touch of elegance to any space. But...

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The Summer Vase Edit Aug 16, 2024

Image - Black Vases


Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest b...

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Our Top Ten Summer Flowers Aug 02, 2024

 

Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savou...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open