The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
With the busy Spring & Summer Wedding season about to begin, we wanted to lighten your stress load and give you one less thing to worry about. Â One of the highlights of creating wedding florals is that there is a natural opportunity to work with the best blooms of each season, but what exactly is lo...
Happy Friday.
Today is an incredibly exciting day - we have something very special, and we can't wait to share this with you!
Drum roll please...
We are thrilled to announce the release of the brand new trailer for The Wedding Masterclass, showcasing six brand new breathtaking design projects tha...
Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.
The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...
When clients L & T came to us dreaming of a wedding epitomising femininity, softness and gentleness we knew we could deliver their vision above and beyond their expectations, for their wedding date was a Spring one, and this is the perfect time of year for these qualities in a flower. Â Through flowe...
So you want to become a Professional Florist? Welcome friend, let us spill all and show you the way.
Floristry is one of those creative careers that many discover because of their love of flowers, nature and design. It can often begin as a passing interest or hobby and then reveal itself to hold ...
Happy Friday!
January seems to come and go so quickly and after the craziness of what seems to be a million red roses coming and going through the doors for St. Valentines Day, before you know it, it's almost Spring!Â
As this fresh new season approaches it brings with it some of our most cherished...
VALENTINE'S DAY – That illustrious date in every floral designer's calendar that beholds the humble red rose!
You might be in love with love, or perhaps you are already panicking about keeping up with the demand. Â Whatever your feelings on the holiday, there's no denying that this day, dedicated to...
ANNOUNCING: A very special, in person, hands-on teaching opportunity.
Have you ever dreamed of whisking yourself away to one of Europe's most alluring cities to indulge in one of your true passions? Â What artistic dreamer hasn't! Â
We are delighted to announce that this June Joseph is returning to...
Happy New Year!
We hope this new year finds you resting and reenergising - buttttt if you're anything like us, well you'll be already be plotting your goals to thrive in 2023!  Before you get too far in your planning, we want to share with you two pieces of news that we bet you're gonna wanna inc...

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open