The Cultivate Blog
Ask Marginpar: A Glimpse Behind The Petals
Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
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The Latest from Joseph & Co.
Hello Sweet Friends,
How has your week been?
This week I’ve had a real spring in my step, and I’ve felt the most positive, the most optimistic that I’ve felt in a while.
Although it’s November, and although it’s raining, this tough year is coming to a close, and we’re not too far off from a n
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Every now and then something new lands in our world that we just have to share.
Our wonderful friend, Amy McGee, who you guys will know from one of our favourites, the Botanical Brouhaha Podcast, has just launched something really special that we think you will really want to know about.
Hello Sweet Friends,
To say it’s been a helluvah week would be an understatement, but we’ve managed to end it on a high note, friends. I wonder how it’s been for you?
With all the chaos, anxiety and stress of this week whirling in my mind, I thought it might be a good time to introduce a ne
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Here in northern England we’re in the very final flush of our Dahlia blooms, and as we’re expecting our first frost any day now (which will herald the end of the season) it’s the perfect time to seriously indulge in their bounty before they fade away until next Summer.
In this delicious
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If you’ve been a reader of mine for a little while, you’ll know of my true, deep love for a good podcast. My love for a great podcast undoubtably springs from the fact that I’m usually in my car driving for over an hour each day - with my Studio in Liverpool, and my home in Manchester, I certainly h...
At JosephMassie.com we LOVE nothing more than a brand new podcast episode, and today we’re delighted to share with you an exclusive new episode of Joseph appearing on the Viva La Flora Live Podcast! Joseph sat down just this week to talk with the wonderful Anahit Hakobyan of Viva La Flora for a tr
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INTRODUCING THE CLASSICAL WIRING GUIDE AND THE CONTEMPORARY WIRING GUIDE
The art of wiring is one both simultaneously loved and hated by floral designers with equal passion and vigour throughout our industry. In every country where we teach we find floral designers whom passionately love this b
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I know that there is so much going in the World right now, but I couldn’t let this weekend pass without acknowledging LGBT Pride, Manchester Pride and it’s importance in my life. On a typical year, the streets of Manchester would be filled this weekend (always the last weekend in August) as the
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Happy August!
As you guys know, the past month has been such an incredible time for our team with the launch of our online courses, and to celebrate their success, we wanted to share two of the most exciting things with you!
ANNOUNCING THE £1000 FLORAL GIVEAWAY!
ENTER OUR BIGGEST COMPET
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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open
