The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Let’s Talk About Foraging Nov 27, 2020

^{New to working with flowers? You’re in the right place. If you’re just starting out, First Steps with Flowers is our dedicated course designed to give beginners a solid foundation in floral design. With hands-on projects, expert guidance, and plenty of encouragement, it’s the perfect place to begi}...

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Sweet, Sweet Things #2 Nov 22, 2020

Hello Sweet Friends,

How has your week been?

This week I’ve had a real spring in my step, and I’ve felt the most positive, the most optimistic that I’ve felt in a while.

Although it’s November, and although it’s raining, this tough year is coming to a close, and we’re not too far off from a n

...

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Introducing The Bloom Trust Co. Flowers in Sustainable pots

Introducing The Bloom Trust Co. Nov 13, 2020

^{Want more real talk on flowers, creativity and business? Flowers After Hours with Joseph Massie and Matthew Landers is the podcast for you. It’s honest, funny and full of floral gold. Listen here.}

Every now and then something new lands in our world that we just have to share.

Our wonder

...

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Sweet, Sweet Things #1 Nov 08, 2020

Hello Sweet Friends,

To say it’s been a helluvah week would be an understatement, but we’ve managed to end it on a high note, friends. I wonder how it’s been for you?

With all the chaos, anxiety and stress of this week whirling in my mind, I thought it might be a good time to introduce a new

...

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HOW I MADE IT: The Foam Free Dahlia Wreath Peach Dahlia Wreath

The Foam Free Dahlia Wreath Nov 06, 2020

^{^{Welcome to one of our many free tutorials, designed to help you grow your skills, confidence and creativity with flowers. If you enjoy this project, you’ll find plenty more just like it - from step-by-step designs to inspiring guides and seasonal ideas - all available for free. Explore the full co}...}

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Ten Top Podcasts for Every Floral Creative Sep 26, 2020

If you’ve been a reader of mine for a little while, you’ll know of my true, deep love for a good pod...

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Joseph x The Viva La Flora Live Podcast olive foliage

Joseph x The Viva La Flora Live Podcast Sep 24, 2020

At JosephMassie.com we LOVE nothing more than a brand new podcast episode, and today we’re delight

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How to Wire a Phalaenopsis Orchid Bloom Sep 16, 2020

^{Curious to dive deeper? You can explore the full eBook Collection here, including: The Principles & Elements of Floral Design & The Golden Ratio (2020), The Wiring Guide (2020), and The Sustainable Floral Design Techniques (2021). Each one is designed to offer in-depth, practical guidance to help yo...}

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PRIDE Aug 28, 2020

I know that there is so much going in the World right now, but I couldn’t let this weekend pass without acknowledging LGBT Pride, Manchester Pride and it’s importance in my life.⁣ On a typical year, the streets of Manchester would be filled this weekend (always the last weekend in August) as the

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.