The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Floral Insights: Luxurious Spring Softness Mar 17, 2023

^{If you’d like to build confidence in wedding floristry and learn how to design, price, and deliver weddings at every scale, my Wedding Masterclass is the perfect place to start. It’s a complete programme designed to help florists grow in this rewarding market.}

When clients L & T came to us dreami...

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How To Become a Professional Florist Mar 07, 2023

^{If you’re at the very beginning of your floral journey, my online course First Steps with Flowers is the perfect place to start. With guided projects, expert tips, and the freedom to experiment, it gives you the confidence to begin building your skills from day one. You don’t need experience, just c...}

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The Best Flowers For... A Joseph Massie design featuring a beautiful pink design

'The Best Flowers For....' A Brand New Flower Guide, Just For You Feb 17, 2023

Happy Friday!

January seems to come and go so quickly and after the craziness of what seems to be a million red roses coming and going through the doors for St. Valentines Day, before you know it, it's almost Spring!

As this fresh new season approaches it brings with it some of our most cherished...

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Seven Ideas to Maximise Your Valentine Sales Feb 12, 2023

^{If you’re looking for more ways to strengthen your floristry business, Flower Class is here to help. Inside the membership you’ll find hundreds of lessons on design, business, and strategy, plus a supportive community of florists learning and growing together. It’s your space to develop skills, spar}...

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Learn with me in Barcelona : Joseph Massie X Escola Disseny Floral de Barcelona Jan 23, 2023

^{At The UK School of Floristry, our hands-on courses are designed to give you the skills and confidence to thrive with flowers. Whether you’re just starting out or looking to elevate your professional practice, our Manchester studio is the perfect place to learn, create, and grow.}

ANNOUNCING: A ve...

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Flower Class Sessions: Back for 2023 Jan 02, 2023

^{Floristry is a journey, and with Flower Class you’ll have expert guidance, creative inspiration, and practical business tools every step of the way.}

Happy New Year!

We hope this new year finds you resting and reenergising - buttttt if you're anything like us, well you'll be already be plotting...

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Joseph Massie x Marginpar : The Preview Dec 19, 2022

^{Before we dive in, I’d love to share something with you. On our Free Floral Resources page, you’ll find a collection of tools designed to help you strengthen your skills, grow your business, and live a creative, fulfilled life. Please help yourself to as many as you like - they’re all entirely c}...

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Joseph Massie Flowers After Hours Finale

Flowers After Hours : The Season Two Finale Dec 15, 2022

Happy December!

It's here - the finale of Flowers After Hours Season Two! I am so very delighted to let you all know that we’re ending Season Two with a bang - and ladies and gentlemen - for our very special finale we invited the floral legend that is Paula Pryke OBE to come and have a chat wit

...

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Flowers After Hours Podcast Season 2 RETURNS Dec 02, 2022

Guys …She’s back! Thats right - at the tail end of the year, we’re back to round off 2022 with the Season 2 final episodes of The Flowers After Hours Podcast!

Now I couldn’t leave 2022 behind without saying a proper goodbye to season two and I just know you’ve all been begging for it too! Matth

...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.