The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Happy Friday!
Today we are diving into How To Wire A Rose; Fine Wiring For Wedding Designs.
Now that wedding season is cooling off, it's the perfect time to head back to basics and brush up on those fundamental skills. This may not seem like the showiest, sexiest, exciting lesson to dive into,
...ARE YOU READY TO TAKE YOUR FLORAL DESIGN BUSINESS AND PRACTICE TO THE NEXT LEVEL?
Then allow me to introduce you to The Floral Installations Masterclass.
We’re going BIG with TEN hands-on floral installation designs including step by step video tutorials so that you can discover the entire pro
...Happy Thursday!
Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.
Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr
...Want more real talk on flowers, creativity and business? Flowers After Hours with Joseph Massie and Matthew Landers is the podcast for you. It’s honest, funny and full of floral gold. Listen here.
At JosephMassie.com we LOVE connecting with fellow flower lovers around the world with a brand new podca...
Happy Thursday!
Today we are diving into Floral Installations: My Personal Toolkit
Each and every floral design requires its own set of tools and techniques to create. This is especially important in the world of floral installations because these are the designs where the stakes are bigger.
Happy Thursday!
Today we are diving into Floral Installation Hacks: My Top Ten Waterless Flowers.
Now I love creating floral installations, these are the designs that make me feel proud! But floral installations can be really hard work work.
One of the biggest challenges I hear students worry
...Want more real talk on flowers, creativity and business? Flowers After Hours with Joseph Massie and Matthew Landers is the podcast for you. It’s honest, funny and full of floral gold. Listen here.
At JosephMassie.com we LOVE nothing more than a brand new podcast episode, and today we’re delighted
Happy Thursday!
Today we are diving into How To Work With Agra Wool
Now you may be thinking what on earth even is agra wool? AND why is Joseph telling me that I need to know about it?
Well let me tell you.
When I started out, floral foam was king. If you wanted a structure to design with and
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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open