The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Joseph Massie x Marginpar Nov 15, 2021

You already know that here at the Joseph Massie studio, flowers are at the heart of everything that we do. They are our business, our creative passion, what we love to share and what we teach. Where we get our flowers from too though, is equally important and the relationships we have with

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The Re-Textured Tablescape Sep 15, 2021

THE DAHLIA HOW TO YOU’VE ALL BE WAITING FOR


Ahead of our next collection of online courses launching next week, we have a very special post to share with you today - our first free Step by Step, featuring every detail on how to create a refined tablescape that is both contemporary

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The One Bouquet Technique That Will Change Your Life Sep 10, 2021

why romance doesn’t have to be hard

Of all the referential adjectives that clients bring to us during consultations, ‘romantic’ absolutely has to be one of, if not the, most popular word we hear. In all the years of working with flowers, we’ve found that romance is never bound by numbers - and

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The Dreamiest of Collaborations with David Austin Roses Jul 22, 2021

When I think of Summer and all the heady blooms that the season holds, undoubtably the one first and foremost in my mind is the classic, English garden rose - and no rose is more timeless, more elegant, or indeed more classically refined than the roses from the David Austin Roses Collection. Thi

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Welcome To Episode 1 - Flowers After Hours “The Debut” Jun 21, 2021

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

Welcome to Flowers After Hours - in each episode globally renown floral designers, and regionally relevant self proclaimed comedic geniuses, Matthew Lan

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Welcome To The Flowers After Hours Podcast Jun 14, 2021

Guys … for the past few months I’ve been keeping a pretty big secret from you … I’ve been working pretty hard on something which is a little out there for me, but its also something that I hope you’ll love just as much as I do … today … I’m so delighted to share that alongside my good friend, Ma

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How to Make Fine Wired Units Jun 11, 2021

Happy Friday! We hope you’re well and are having the best week!

Over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Cour...

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How to Reflex Roses Jun 06, 2021

As you guys know, over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful tutorials on our new Yo...

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An Introduction to Analogous Colour Theory - Free Tutorial Jun 05, 2021

Happy June!

As you guys know, over the past few months we have been on a mission to add as much positivity and value as possible to our Flower Class Members, our students, and our clients. We’ve launched our £1K Floral Giveaway, our free Floral Design Mini Course, and a series of helpful

...
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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open