7 Steps To Build Your Floral Design Portfolio

business strategy business strategy for florists floral business strategy floral design floral education floral marketing how to Jun 27, 2023

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs.  When curated well, your portfolio can represent your skills, style, and creativity to help you land new clients and showcase your work to the world.

In this blog post, we'll give you some tips on how you can begin building a stunning floral design portfolio that's going to showcase you and what you do to the world. We'll cover everything from defining your style to sharing the process of creating your floral arrangements.

So whether you're a budding floral designer or a seasoned pro, read on for some top tips on how to build a portfolio that will help you take your business to the next level.

1. Define your style.

What kind of floral designs do you love to create? Are you drawn to romantic, modern, or whimsical styles? Once you know your style, you can start to curate your portfolio to showcase your best work. 

Take our quick Floral Archetype Quiz and discover your personal floral archetype, and where your strengths may lie.

2. Take cracking photos.

Photography is essential for any floral design portfolio. Make sure your photos are well-lit and clear, and that they accurately capture the beauty of your work. If you're not a great photographer, you can hire a professional to help you out.

3. Show a range of work.

Don't just show the same type of floral arrangement over and over again. Show a range of work, including different styles, sizes, and occasions. This will give potential clients a better sense of your versatility and creativity.

4. Share the process.

BTS (Behind The Scenes) images are continuing to gain popularity so share the process of creating your floral arrangements, from start to finish. This will give potential clients a behind-the-scenes look at your work and show them the level of detail and care you put into your designs.

5. Get some testimonials.

Testimonials from past clients are a great way to build trust and credibility with potential future clients. Ask previous clients to write a testimonial about their experience working with you, and be sure to include it in your portfolio.

6. Have an online presence.

In today's digital age, it's important to have an online presence for your floral design business. Create a website or blog that showcases your portfolio, and be sure to share your work on social media.

7. Collaborate with others.

Collaborating with other creative professionals is a great way to get your work seen by a wider audience. Reach out to photographers, event planners, or other wedding vendors to collaborate on styled shoots. This will give you the opportunity to showcase your work in a new way and get your name out there.

Building a stunning floral design portfolio takes time and effort, but it's worth it. By following these tips, you can create a portfolio that will help you attract new clients and grow your business.

Team Joseph Massie