The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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Using Social Media with Intention: Part Two - From Hashtags to Content Proliferation Jul 28, 2025

Image - The Statement Vase from First Steps with Flowers


In Part One, we explored why clarity, focus, and consistency are essential when it comes to building your presence on social media. We talked about intention, sharing the right kind of work, and how to maintain a consistent brand and tone.

...
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Using Social Media with Intention: Part One - Clarity, Consistency, and Creative Focus Jul 25, 2025

Image - The Jam Jars from First Steps with Flowers


Social media can feel like a mystery, can’t it? You put something out there, and maybe it gets twenty likes. Maybe it gets two hundred. And you’ve absolutely no idea why.

Instead of shouting into the void and hoping for the best, I’d love to sha...

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Curating Your Authentic Floral Style: 5 Steps to Kickstart Your Floral Journey Jul 21, 2025

Image - The Table Design from First Steps with Flowers


So, you want to work with flowers? Whether you’re dreaming of becoming a florist or just want to create some stunning floral designs for yourself, finding your authentic style is key.  It’s not about copying trends or trying to fit in.  It’s ...

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Scented Spring Favourites Jan 28, 2025

Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional


Whether you're fine-tuning your designs or learning to run your own business, Flower Class is your gateway to floral success. With new lessons each month and live coaching, I’m excited to help you o...

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Style Your Flowers Like a Pro! Nov 15, 2024

Image - The Jam Jars from First Steps with Flowers 


Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether you’re just starting or expanding, I’d love to help you grow. Join me he...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Image - The mini Pumpkin Arrangement


Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our lates...

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Home Florals : Repurposing Old Containers Oct 04, 2024

Image - The Spring Candle Planters from Flower Class


Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd...

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The Summer Vase Edit Aug 16, 2024

Image - Black Vases


Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest b...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open