The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

READ THE POST
The Latest from Joseph & Co.
Scented Spring Favourites Jan 28, 2025

Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional


 

There’s something super refreshing about a new year, isn’t there? It’s a time for reflection, a bit of rest, and a chance to look ahead. It’s like being given a fresh notebook, full of possibilit...

READ âž”
Festive First Steps : A Free Live Training For Beginners Nov 22, 2024

Get Ready for Festive First Steps :  A Free Live Training For Beginners

The holiday season is just around the corner, and if you’re anything like me, you’re already dreaming of twinkling lights, cozy gatherings, and spaces filled with floral magic.

But here’s the thing: you don’t have to be a pro...

READ âž”
Style Your Flowers Like a Pro! Nov 15, 2024

A bunch of flowers is so much more than a handful of stems.  There can be ritual and pleasure and intention in the act of strolling through your local market on a Sunday morning, coffee in hand, and selecting some blooms to brighten up your home.  There is joy to be discovered in inviting flowers in...

READ âž”
Seasonal Styling: An Autumn Bunch Nov 01, 2024

If you’re looking for a beginners project that’s both quick and effortlessly beautiful, look no further than An Autumn Bunch. This project from our free First Step Flowers series is the epitome of simplicity and seasonal charm. Whether you’re creating a sweet gift for a friend or a beautiful display...

READ âž”
Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our latest First Steps Flowers video, we dive int...

READ âž”
Home Florals : Repurposing Old Containers Oct 04, 2024

Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd like some step by step guidance on a project...or six.....

READ âž”
The Summer Vase Edit Aug 16, 2024

Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest blooms, and the right ch...

READ âž”
Our Top Ten Summer Flowers Aug 02, 2024

Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savour t...

READ âž”
Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open