The Cultivate Blog

The Latest from Joseph & Co.

Contemporary floral installation featuring cavolo nero, hellebore, spring foliage and trailing branches arranged against a white brick wall, showcasing natural, seasonal floral design by Joseph Massie.

Welcome in 2026 with a Free Flower Class Lesson Jan 05, 2026

^{Image - Cavolo Nero for Dinner, A Free Flower Class Lesson}

If you’re up for something a little bit interesting, a little bit creative, and quietly confident, we’ve got a free tutorial we think you’ll enjoy.

Cavolo Nero for Dinner is a free floral design lesson taken directly from the Flower Cl...

READ ➔

The Cyclamen Wreath Tutorial Dec 08, 2023

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own f...

READ ➔

wild scabiosa bowl arrangement made by Joseph Massie

Announcing : The Centrepiece Masterclass & Your Free Preview Jul 25, 2023

Summer, the Season of abundance, is officially in full swing and boy do I have an abundance of good news for you. The brand new Centrepiece Masterclass drops in just one week's time on July 31st. And let me tell you, this is not your average masterclass.

This is unlike anything you've seen and ...

READ ➔

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.