The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

_{Image - The Garden Installation from The Installations Masterclass}

There comes a moment — whether you're sitting with a spark of an idea or standing in front of a blank structure — when it's time to begin. To move from planning into action. To start creating installations that not only elevate yo...

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Luxury floral arch installation with white hydrangeas, blush roses, and greenery from The Installations Masterclass by Joseph Massie – perfect for weddings, ceremonies, and high-end floral design inspiration.

The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

_{Image - The Luxury Archway from The Installations MasterclassMasterclass}

If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. I'm offering 50% OFF plus eight bonuses worth over $1400 until May 4th. Take a ...

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3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

There are so many wonderful things about building a life with flowers.

The creativity. The beauty. The fulfilment.

Not to mention the special moments we get to be part of; weddings, celebrations, seasonal installations. It’s no wonder we fall in love with floral design.

But the truth is…
A thr...

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Flora installation titled ‘on Caladium’, taken from learnjosephmassie.com Installation Masterclass, featuring cascading strands of variegated green and white Caladium leaves, artfully draped over minimalist white plinths in a clean, contemporary setting.

Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

_{Image - On Caladium from The Installations Masterclass}

If developing your own brand of floral installations is on your checklist for this year, I'm offering a free live class on 22nd April 'Six Steps to Mastering Installations'. It's free, and I promise you, it will be packed with All The Good St...

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Welcome to Season Three of the Flowers After Hours Podcast May 03, 2024

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

LISTEN TO THE FLOWERS AFTER HOURS PODCAST

We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr

...

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Five Marketing Tips For Wedding Florists Feb 22, 2024

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...

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How To Identify Your Ideal Wedding Client Feb 18, 2024

And why you should!

Couples have moodboards filled with scenes of their ideal wedding day. Organised by theme, colour, style and season the possibilities are endless. We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

So you have a strong brand identity, clear vision of your offerings and exceptional customer service, but how exactly do you get more eyes on your business?

Growing and expanding your business is something we focus on time and time again within our online membership Flower Class. Just how do we ge...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated well, your portfolio can represent your skills, style, and creativity to help you land new clients and showcase your work to the world.

In this blog post, we'll give you...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.