The Cultivate Blog

 

The Latest from Joseph & Co.
 
Announcing A New Chapter for Flower Class Jan 22, 2026

Video - The Flower Class Preview


Today is a very special moment for Flower Class.
And for you.

The Flower Class membership has always been about ongoing support and meaningful growth.
A place to deepen your skills, refine your craft, and build a floral business that feels aligned, confident, and...

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The UK School of Floristry Has a New Home - and You’re Invited! May 24, 2025

Image - A Textured Summer Bouquet from Flower Class


There’s never been a more exciting time to join The UK School of Floristry. With a brand-new studio, new & refreshed hands-on courses, and several exclusive learning opportunities with Joseph Massie himself, we’re opening our doors to a whole ne...

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The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

Image - The Luxury Archway from The Installations MasterclassMasterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...

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3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

Image - The Cloud Installation from The Installations Masterclass


Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love to have you with us. C...

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Scented Spring Favourites Jan 28, 2025

Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional


Whether you're fine-tuning your designs or learning to run your own business, Flower Class is your gateway to floral success. With new lessons each month and live coaching, I’m excited to help you o...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Image - The mini Pumpkin Arrangement


Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our lates...

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Florist Secrets : Extending the Life of Your Flowers Aug 30, 2024

 

In my 20 years of floristry experience, I’ve learned a thing or two about keeping blooms looking their best for longer. There’s nothing quite like the joy of bringing fresh flowers into your home - their vibrant colours and delightful fragrances instantly add a touch of elegance to any space. But...

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The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

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3 Ways To Scale Sustainably Apr 15, 2024

 

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, ga...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open