The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

 

Here's a spoiler alert!

 

It's not about the money.  Well it is ... and it isn't.  Let me explain.

 

In my mind, a RICH f...

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin? 

We hear you!  This community has been asking for a free resource to help you create flower recipes for your own floral design creations.  And so, we have created a brand new free downlo...

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Ask Marginpar: A Glimpse Behind The Petals. Aug 11, 2023

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great flowers.  So when one of our favourite flower growers offers the opportunity for us to learn more about their blooms and just what it takes to produce such wonderful quality st...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs.  When curated well, your portfolio can represent your skills, style, and creativity to help you land new clients and showcase your work to the world.

In this blog post, we'll give you...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...

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Flower Class Presents... The Summer Sessions! May 01, 2023

 

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game.

If you've been a fan of our free Flower Class Sessions each January, you are in for a treat as we're mixing things up.  This time around we have an in...

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How To Become a Professional Florist Mar 07, 2023

So you want to become a Professional Florist?  Welcome friend, let us spill all and show you the way.

Floristry is one of those creative careers that many discover because of their love of flowers, nature and design.  It can often begin as a passing interest or hobby and then reveal itself to hold ...

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Orchid Centrepieces : How To Create Three Different Centrepieces using Cymbidium Orchids Nov 17, 2022

Happy Thursday!

Today we are diving into Orchid Centrepieces: How To Create Three Different Centrepieces using Cymbidium Orchids.

Cymbidium orchids are one of those blooms that like to do the talking. They are the perfect choice for creating Simple, Stylish and Spectacular designs. In this tut

...
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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open