_{Image - The Garden Installation from The Installations Masterclass}

There comes a moment — whether you're sitting with a spark of an idea or standing in front of a blank structure — when it's time to begin. To move from planning into action. To start creating installations that not only elevate yo...

Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest blooms, and the right ch...

Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savour t...

We've got some pretty exciting news to share with you today - we're launching a brand new YouTube series, designed specifically for beginners, entitled 'First Step Flowers'!

If you're eager to explore the world of floristry and you're just starting out on your floral journey, First Step Flowers is ...

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...

Ready to make your mark?  When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations! 

We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected.  Sustainable stru...

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money.  Well it is ... and it isn't.  Let me explain.

In my mind, a RICH f...

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin? 

We hear you!  This community has been asking for a free resource to help you create flower recipes for your own floral design creations.  And so, we have created a brand new free downlo...