The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

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There comes a moment — whether you're sitting with a spark of an idea or standing in front of a blank structure — when it's time to begin. To move from planning into action. To start creating installations that not only elevate yo...

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Luxury floral arch installation with white hydrangeas, blush roses, and greenery from The Installations Masterclass by Joseph Massie – perfect for weddings, ceremonies, and high-end floral design inspiration.

The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

_{Image - The Luxury Archway from The Installations MasterclassMasterclass}

If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. I'm offering 50% OFF plus eight bonuses worth over $1400 until May 4th. Take a ...

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Flora installation titled ‘on Caladium’, taken from learnjosephmassie.com Installation Masterclass, featuring cascading strands of variegated green and white Caladium leaves, artfully draped over minimalist white plinths in a clean, contemporary setting.

Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

_{Image - On Caladium from The Installations Masterclass}

If developing your own brand of floral installations is on your checklist for this year, I'm offering a free live class on 22nd April 'Six Steps to Mastering Installations'. It's free, and I promise you, it will be packed with All The Good St...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money. Well it is ... and it isn't. Let me explain.

In my mind, a RICH f...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

So you have a strong brand identity, clear vision of your offerings and exceptional customer service, but how exactly do you get more eyes on your business?

Growing and expanding your business is something we focus on time and time again within our online membership Flower Class. Just how do we ge...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated well, your portfolio can represent your skills, style, and creativity to help you land new clients and showcase your work to the world.

In this blog post, we'll give you...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie. You are invited to join us for The Flower Class Summer Sessions. Flower lovers from around the world are coming together to learn...

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

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Flower Class Presents... The Summer Sessions! May 01, 2023

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game.

If you've been a fan of our free Flower Class Sessions each January, you are in for a treat as we're mixing things up. This time around we have an in...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.