The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

_{Image - The Garden Installation from The Installations Masterclass}

^{If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.}

T...

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Luxury floral arch installation with white hydrangeas, blush roses, and greenery from The Installations Masterclass by Joseph Massie – perfect for weddings, ceremonies, and high-end floral design inspiration.

The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

_{Image - The Luxury Archway from The Installations MasterclassMasterclass}

_{If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...}

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Flora installation titled ‘on Caladium’, taken from learnjosephmassie.com Installation Masterclass, featuring cascading strands of variegated green and white Caladium leaves, artfully draped over minimalist white plinths in a clean, contemporary setting.

Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

_{Image - On Caladium from The Installations Masterclass}

Let’s begin, ...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

^{No matter where you are in your floral journey, Flower Class gives you the tools, tips and support to keep moving forward with confidence.}

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

^{Join the Flower Class Membership and gain instant access to 300+ game changing floral design classes, business strategies and personal coaching, and discover the skills, knowledge and community, to help you create the floral business and career of your dreams.}

So you have a strong brand identity,...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

^{Everyone starts somewhere. First Steps with Flowers gives you the foundations you need, with step-by-step lessons that make working with flowers joyful and achievable.}

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

^{Great floristry isn’t just about creativity, it’s about efficiency too. Inside Flower Class, you’ll learn the systems and techniques that make both your flowers and your business thrive.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry ...

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Three Great Takeaways From The Flower Class Summer Sessions with Tobey Nelson May 19, 2023

^{Ready to grow your floristry skills? Join Flower Class and explore a library of design tutorials, business lessons, and coaching to support your creative journey.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissab...

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Flower Class Presents... The Summer Sessions! May 01, 2023

^{Inside Flower Class, you’ll find hundreds of lessons, a supportive community, and coaching designed to help you grow both your skills and your business.}

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.