The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

The Summer Vase Edit Aug 16, 2024

^{If you’ve ever wished you could arrange flowers with confidence but didn’t know where to begin, First Steps with Flowers was designed for you. This beginner-friendly course walks you through simple, beautiful projects step by step, so you can enjoy working with flowers while building skills that wil...}

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

^{If you’re looking to learn more without spending a penny, explore my library of free floral resources. Guides, tutorials, and tools designed to support you wherever you are on your floral journey.}

Want to know how to create the perfect flower recipe for your next floral design, but don't know whe...

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Ask Marginpar: A Glimpse Behind The Petals. Aug 11, 2023

^{Flowers should feel fun, not overwhelming. First Steps with Flowers will guide you through seasonal projects designed to spark creativity and grow your love of floristry.}

We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great fl...

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Sweet, Sweet Things #2 Nov 22, 2020

Hello Sweet Friends,

How has your week been?

This week I’ve had a real spring in my step, and I’ve felt the most positive, the most optimistic that I’ve felt in a while.

Although it’s November, and although it’s raining, this tough year is coming to a close, and we’re not too far off from a n

...

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Introducing The Bloom Trust Co. Flowers in Sustainable pots

Introducing The Bloom Trust Co. Nov 13, 2020

^{Want more real talk on flowers, creativity and business? Flowers After Hours with Joseph Massie and Matthew Landers is the podcast for you. It’s honest, funny and full of floral gold. Listen here.}

Every now and then something new lands in our world that we just have to share.

Our wonder

...

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Sweet, Sweet Things #1 Nov 08, 2020

Hello Sweet Friends,

To say it’s been a helluvah week would be an understatement, but we’ve managed to end it on a high note, friends. I wonder how it’s been for you?

With all the chaos, anxiety and stress of this week whirling in my mind, I thought it might be a good time to introduce a new

...

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Ten Top Podcasts for Every Floral Creative Sep 26, 2020

If you’ve been a reader of mine for a little while, you’ll know of my true, deep love for a good pod...

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PRIDE Aug 28, 2020

I know that there is so much going in the World right now, but I couldn’t let this weekend pass without acknowledging LGBT Pride, Manchester Pride and it’s importance in my life.⁣ On a typical year, the streets of Manchester would be filled this weekend (always the last weekend in August) as the

...

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Joseph Massie 20 Top Instagram Accounts to Follow for Artistic Inspiration

20 Top Instagram Accounts to Follow for Artistic Inspiration Jul 31, 2020

One of the questions that I get most frequently asked is where to look for inspiration - and with that in mind, I wanted to share twenty of my favourite art, design and lifestyle accounts which I check out daily. These accounts straddle a huge cross-section of art and design practices, including

...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.