The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals
Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest blooms, and the right ch...
Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin?
We hear you! This community has been asking for a free resource to help you create flower recipes for your own floral design creations. And so, we have created a brand new free downlo...
We are flower and education obsessed here at Learn Joseph Massie, and understand that great floral design begins with great flowers. So when one of our favourite flower growers offers the opportunity for us to learn more about their blooms and just what it takes to produce such wonderful quality st...
Hello Sweet Friends,
How has your week been?
This week I’ve had a real spring in my step, and I’ve felt the most positive, the most optimistic that I’ve felt in a while.
Although it’s November, and although it’s raining, this tough year is coming to a close, and we’re not too far off from a n
...Every now and then something new lands in our world that we just have to share.
Our wonderful friend, Amy McGee, who you guys will know from one of our favourites, the Botanical Brouhaha Podcast, has just launched something really special that we think you will really want to know about.
Hello Sweet Friends,
To say it’s been a helluvah week would be an understatement, but we’ve managed to end it on a high note, friends. I wonder how it’s been for you?
With all the chaos, anxiety and stress of this week whirling in my mind, I thought it might be a good time to introduce a ne
...If you’ve been a reader of mine for a little while, you’ll know of my true, deep love for a good podcast. My love for a great podcast undoubtably springs from the fact that I’m usually in my car driving for over an hour each day - with my Studio in Liverpool, and my home in Manchester, I certainly h...
I know that there is so much going in the World right now, but I couldn’t let this weekend pass without acknowledging LGBT Pride, Manchester Pride and it’s importance in my life. On a typical year, the streets of Manchester would be filled this weekend (always the last weekend in August) as the
...One of the questions that I get most frequently asked is where to look for inspiration - and with that in mind, I wanted to share twenty of my favourite art, design and lifestyle accounts which I check out daily. These accounts straddle a huge cross-section of art and design practices, including
...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open