The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
Image - The Garden Installation from The Installations Masterclass
There comes a moment — whether you're sitting with a spark of an idea or standing in front of a blank structure — when it's time to begin. To move from planning into action. To start creating installations that not only elevate yo...
Image -Â The Luxury Archway from The Installations MasterclassMasterclass
If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. I'm offering 50% OFF plus eight bonuses worth over $1400 until May 4th. Take a ...
There are so many wonderful things about building a life with flowers.
The creativity. The beauty. The fulfilment.
Not to mention the special moments we get to be part of; weddings, celebrations, seasonal installations. It’s no wonder we fall in love with floral design.
But the truth is…
A thr...
In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.Â
LISTEN TO THE FLOWERS AFTER HOURS PODCAST
We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr
...So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...
Welcome To The Going Green Challenge – A Flower Class Exclusive.
Begin your Flower Class journey today with a free 7 day trial*.
This January you are i...
Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.
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Here's a spoiler alert!
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It's not about the money. Â Well it is ... and it isn't. Â Let me explain.
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In my mind, a RICH f...
So you have a strong brand identity, clear vision of your offerings and exceptional customer service, but how exactly do you get more eyes on your business?
Growing and expanding your business is something we focus on time and time again within our online membership Flower Class. Just how do we ge...

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open