The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Welcome to Season Three of the Flowers After Hours Podcast May 03, 2024

In the world of floristry and horticulture, there are so many wonderful, earnest, heartfelt podcasts … and this is absolutely not one of them.

LISTEN TO THE FLOWERS AFTER HOURS PODCAST

We're so very excited to announce the come back of Flowers After Hours Season 3, with Episode One - Floristr

...

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3 Ways To Get A Big Payday As A Florist Apr 23, 2024

There are so many wonderful things about getting to work with flowers for a living. The creativity, the beauty, the fulfilment, the special occasions and celebrations you get to be a part of, they all contribute to our love of floral design. But none of that is sustainable on its own to have a suc...

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Five Marketing Tips For Wedding Florists Feb 22, 2024

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...

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FREE: The Going Green Challenge; Cultivate a Sustainable Floral Business Dec 31, 2023

Welcome To The Going Green Challenge – A Flower Class Exclusive.

Begin your Flower Class journey today with a free 7 day trial*.

Already experienced a free trial but aren't currently a Flower Class member? - We'd love to welcome you back with a monthly or annual membership.

This January you are i...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

Here's a spoiler alert!

It's not about the money. Well it is ... and it isn't. Let me explain.

In my mind, a RICH f...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

So you have a strong brand identity, clear vision of your offerings and exceptional customer service, but how exactly do you get more eyes on your business?

Growing and expanding your business is something we focus on time and time again within our online membership Flower Class. Just how do we ge...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.