^{Image - A Basket of Joy from Flower Class}

If I had a pound for every basket or hatbox I’ve made, I’d have retired somewhere warm by now.  They’re dependable, they sell well, and they’re part of most florists’ weekly rhythm.
But here’s the thing I’ve noticed after years at the bench:

Just because...

^{Image - from Everyday Elevated}

The word sustainability gets used a lot in floristry these days. You hear it everywhere, in conversations about mechanics, sourcing, packaging, marketing, and social media.  And while all of those things matter, I think there’s a bigger conversation we need to have ...

^{Image - Dahlia's & Dogwood from Everyday, Elevated.}

Ease doesn’t just happen during the busiest weeks of the year. It’s built, carefully and intentionally, long before the first flower order is placed.

Every florist knows the rhythm of the peaks. Valentine’s. Mother’s Day. Festive Holidays. Thos...

^{Image - Gemma Wakerley, co-creator of Digital Florists; Software developed for FlorIsts}

I wanted to share something interesting I’ve come across recently, something that’s genuinely impressed me as someone who already values strong systems.

In our industry, good organisation isn’t optional.  S...

^{Image - The Garden Installation from The Installations Masterclass}

Installations might be known for turning heads, but they can do something even more valuable - they can boost your profits.

Too often, I see designers holding back from pursuing installation work because they feel overwhelmed....

^{Image - The Contemporary Hydrangea Installation from The Installations Masterclass} 

There’s something about a brilliant installation that’s hard to ignore. A floral cloud hovering above a long table. A grand archway tumbling with blooms. A window filled with colour, shape and movement that makes ...

^{Image - The Table Design from First Steps with Flowers}

So, you want to work with flowers? Whether you’re dreaming of becoming a florist or just want to create some stunning floral designs for yourself, finding your authentic style is key.  It’s not about copying trends or trying to fit in.  It’s ...

_{Image - Blooms in Bronze Arrangement} 

^{If the current climate has you feeling uncertain, you’re not alone. Inside the Flower Class membership, I offer steady, practical support to help you weather the ups and downs, alongside 300+ design and business lessons, monthly coaching, and a supportive com...}

_{Image - The Garden Installation from The Installations Masterclass}

^{If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.}

T...