The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Festive First Steps : A Free Live Training For Beginners Nov 22, 2024

Get Ready for Festive First Steps :  A Free Live Training For Beginners

The holiday season is just around the corner, and if you’re anything like me, you’re already dreaming of twinkling lights, cozy gatherings, and spaces filled with floral magic.

But here’s the thing: you don’t have to be a pro...

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Home Florals : Repurposing Old Containers Oct 04, 2024

Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd like some step by step guidance on a project...or six.....

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Our Top Ten Summer Flowers Aug 02, 2024

Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savour t...

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Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

Ready to make your mark?  When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations! 

We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected.  Sustainable stru...

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How To Identify Your Ideal Wedding Client Feb 18, 2024

And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...

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Free Live Training – Beginnings: 7 Steps To Start Your Wedding Floristry Business Feb 16, 2024

Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't know w...

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The Cyclamen Wreath Tutorial Dec 08, 2023

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

 

Here's a spoiler alert!

 

It's not about the money.  Well it is ... and it isn't.  Let me explain.

 

In my mind, a RICH f...

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin? 

We hear you!  This community has been asking for a free resource to help you create flower recipes for your own floral design creations.  And so, we have created a brand new free downlo...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open