The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

READ THE POST
The Latest from Joseph & Co.
Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

Image - The Garden Installation from The Installations Masterclass


There comes a moment — whether you're sitting with a spark of an idea or standing in front of a blank structure — when it's time to begin. To move from planning into action. To start creating installations that not only elevate yo...

READ ➔
The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

Image - The Luxury Archway from The Installations MasterclassMasterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass.  I'm offering 50% OFF plus eight bonuses worth over $1400 until May 4th. Take a ...

READ ➔
3 Ways to Unlock a Big Payday as a Florist Apr 16, 2025

There are so many wonderful things about building a life with flowers.

The creativity.  The beauty.  The fulfilment.

Not to mention the special moments we get to be part of; weddings, celebrations, seasonal installations.  It’s no wonder we fall in love with floral design.

But the truth is…
A thr...

READ ➔
Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

Image - On Caladium from The Installations Masterclass


If developing your own brand of floral installations is on your checklist for this year, I'm offering a free live class on 22nd April 'Six Steps to Mastering Installations'. It's free, and I promise you, it will be packed with All The Good St...

READ ➔
3 Ways To Make Your Mark As A Floral Designer May 01, 2024

How would you feel if I could wave a magic wand and grant you the ultimate floristry super power?

Well let me introduce you to the next best thing, something that is completely within your own ability.

Floral Installations!..There are many reasons to dive into the world of floral installation desi...

READ ➔
3 Ways To Scale Sustainably Apr 15, 2024

Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger.  And our passion for sustainability has helped us do all of that just a little better too.  

If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...

READ ➔
Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

Ready to make your mark?  When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations! 

We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected.  Sustainable stru...

READ ➔
Learn with Joseph in Sydney : Joseph Massie X Pearson’s School Of Floristry Apr 24, 2023

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry?  We are thrilled to announce an in...

READ ➔
Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open