The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Style Your Flowers Like a Pro! Nov 15, 2024

A bunch of flowers is so much more than a handful of stems.  There can be ritual and pleasure and intention in the act of strolling through your local market on a Sunday morning, coffee in hand, and selecting some blooms to brighten up your home.  There is joy to be discovered in inviting flowers in...

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Seasonal Styling: An Autumn Bunch Nov 01, 2024

If you’re looking for a beginners project that’s both quick and effortlessly beautiful, look no further than An Autumn Bunch. This project from our free First Step Flowers series is the epitome of simplicity and seasonal charm. Whether you’re creating a sweet gift for a friend or a beautiful display...

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Seasonal Styling: The Mini Pumpkin Arrangement Oct 18, 2024

Autumn is the season of transformation, not just in nature, but in our homes too. The crisp air, vibrant colours, and abundance of seasonal blooms offer the perfect inspiration for creating floral designs that bring warmth and charm to any space.

In our latest First Steps Flowers video, we dive int...

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Florist Secrets : Extending the Life of Your Flowers Aug 30, 2024

In my 20 years of floristry experience, I’ve learned a thing or two about keeping blooms looking their best for longer. There’s nothing quite like the joy of bringing fresh flowers into your home - their vibrant colours and delightful fragrances instantly add a touch of elegance to any space. But, a...

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3 Ways To Make Your Mark As A Floral Designer May 01, 2024

How would you feel if I could wave a magic wand and grant you the ultimate floristry super power?

Well let me introduce you to the next best thing, something that is completely within your own ability.

Floral Installations!..There are many reasons to dive into the world of floral installation desi...

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Free Live Training – Installations : Big Impact, Bigger Profits Apr 07, 2024

Ready to make your mark?  When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations! 

We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected.  Sustainable stru...

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The Cyclamen Wreath Tutorial Dec 08, 2023

It's the most wonderful time of the year...  A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

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The Winter Greens Guide Dec 01, 2023

The changing seasons gifts us floral designers an opportunity for variety and creativity.  However it also means that we need to know how to be flexible and adapt as our materials availability changes throughout the year.

Discovering the best materials for the job at hand in all seasons takes time ...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one.

 

Here's a spoiler alert!

 

It's not about the money.  Well it is ... and it isn't.  Let me explain.

 

In my mind, a RICH f...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open