The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Behind the Scenes of My World Cup Preparations Feb 16, 2025

_{Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace}

At times, I'm a greedy person, but not in a bad way - more about the things I want to accomplish, rather than the things I want to own, or posess. Usually I have a lot of goals, but for me, this year, it’s ...

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Joseph Massie : UK Florist Of The Year Oct 08, 2024

Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first time in a decade called the UK Florist of the Year ...

And today I get to say, I couldn’t be more delighted to win the UK Florist of the Year competi...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie. You are invited to join us for The Flower Class Summer Sessions. Flower lovers from around the world are coming together to learn...

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Flower Class Presents... The Summer Sessions! May 01, 2023

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game.

If you've been a fan of our free Flower Class Sessions each January, you are in for a treat as we're mixing things up. This time around we have an in...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.