The Cultivate Blog

The Latest from Joseph & Co.

Behind the Scenes of My World Cup Preparations Feb 16, 2025

_{Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace}

^{Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love ...}

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Joseph Massie : UK Florist Of The Year Oct 08, 2024

^{Image - Lobby Arrangement, For a Famous Nottingham Chemist | Heat 3 of the UK Florist of the Year 2024}

Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first time in a decade called the UK Florist of th...

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Developing Your Signature Style From The Flower Class Summer Sessions With Hanneke Frankema May 24, 2023

^{The more techniques you know, the more confident you’ll feel in your work. That’s exactly what Flower Class is here to give you.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie....

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Flower Class Presents... The Summer Sessions! May 01, 2023

^{Inside Flower Class, you’ll find hundreds of lessons, a supportive community, and coaching designed to help you grow both your skills and your business.}

Join us throughout May for the FLOWER CLASS SUMMER SESSIONS, a FREE series of live online sessions dedicated to up-levelling your floristry game...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.