The Cultivate Blog

 

The Latest from Joseph & Co.
Social Content: How to Build Trust and Book Better Wedding Flower Clients Online Jun 12, 2026

Image - A Green & White Wedding


Once you’ve begun building a portfolio, once you have those images, those videos, those little moments of goodness from the weddings and designs you’ve created, the next step is getting that work out into the real world.

Because it’s wonderful to have a portfolio....

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Brand, Product and Consumer Alignment: The Foundation of a Stronger Wedding Flower Business May 29, 2026

Image - The Meadowscape Sweetheart Table


When you start a wedding flower business, or when you’ve been in business for a little while, chances are you’ll naturally begin to receive a few enquiries enquiries. They might come from friends, from family, from past customers, from people who have seen...

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Curating Your Authentic Style Mar 20, 2026

Image: Coffee & Cream


There comes a point, I think, in every creative journey when you begin to realise that what you're doing is not simply arranging flowers... you're building something far more substantial than that. You're shaping a way of seeing, a way of choosing, a way of composing, and ul...

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Using Social Media with Intention: Part Two - From Hashtags to Content Proliferation Jul 28, 2025

Image - The Statement Vase from First Steps with Flowers


In Part One, we explored why clarity, focus, and consistency are essential when it comes to building your presence on social media. We talked about intention, sharing the right kind of work, and how to maintain a consistent brand and tone.

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Using Social Media with Intention: Part One - Clarity, Consistency, and Creative Focus Jul 25, 2025

Image - The Jam Jars from First Steps with Flowers


Social media can feel like a mystery, can’t it? You put something out there, and maybe it gets twenty likes. Maybe it gets two hundred. And you’ve absolutely no idea why.

Instead of shouting into the void and hoping for the best, I’d love to sha...

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Floristry in Flux: Navigating Tariffs, Price Hikes and the Unexpected May 09, 2025

Image - Blooms in Bronze Arrangement 


If the current climate has you feeling uncertain, you’re not alone. Inside the Flower Class membership, I offer steady, practical support to help you weather the ups and downs, alongside 300+ design and business lessons, monthly coaching, and a supportive com...

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Taking Centre Stage : Unleashing the hidden potential of floral installations Apr 28, 2025

Image - The Garden Installation from The Installations Masterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.


T...

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The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

Image - The Luxury Archway from The Installations MasterclassMasterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...

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How to be a RICH florist; Begin Your Journey For Free Oct 27, 2023

 

Recently I've been considering what it is to be a rich florist because there is no doubt in my mind - RICH florists are the best florists - and I want to help you be one. 

Here's a spoiler alert!

It's not about the money.  Well it is ... and it isn't.  Let me explain.

In my mind, a RICH floris...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open