The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

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3 Ways To Make Your Mark As A Floral Designer May 01, 2024

How would you feel if I could wave a magic wand and grant you the ultimate floristry super power?

Well let me introduce you to the next best thing, something that is completely within your own ability.

Floral Installations!..There are many reasons to dive into the world of floral installation desi...

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wild scabiosa bowl arrangement made by Joseph Massie

Announcing : The Centrepiece Masterclass & Your Free Preview Jul 25, 2023

Summer, the Season of abundance, is officially in full swing and boy do I have an abundance of good news for you. The brand new Centrepiece Masterclass drops in just one week's time on July 31st. And let me tell you, this is not your average masterclass.

This is unlike anything you've seen and ...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.