The Cultivate Blog

The Latest from Joseph & Co.

Luxury floral arch installation with white hydrangeas, blush roses, and greenery from The Installations Masterclass by Joseph Massie – perfect for weddings, ceremonies, and high-end floral design inspiration.

The Easiest Way to Sell Installations (Or Anything for That Matter) Apr 22, 2025

_{Image - The Luxury Archway from The Installations MasterclassMasterclass}

_{If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here...}

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The Cyclamen Wreath Tutorial Dec 08, 2023

^{As a member of Flower Class, you’ll gain access to new lessons every month, business strategies, and live coaching calls - all designed to help you succeed with flowers.}

It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own f...

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

^{If you’re looking to learn more without spending a penny, explore my library of free floral resources. Guides, tutorials, and tools designed to support you wherever you are on your floral journey.}

Want to know how to create the perfect flower recipe for your next floral design, but don't know whe...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

^{Join the Flower Class Membership and gain instant access to 300+ game changing floral design classes, business strategies and personal coaching, and discover the skills, knowledge and community, to help you create the floral business and career of your dreams.}

So you have a strong brand identity,...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

^{Everyone starts somewhere. First Steps with Flowers gives you the foundations you need, with step-by-step lessons that make working with flowers joyful and achievable.}

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.