The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

The Cyclamen Wreath Tutorial Dec 08, 2023

It's the most wonderful time of the year... A time when us floral designers are in demand as people dream to adorn their own front doors with wreaths, invite people to dine on festively laden tables and gift their friends and loved ones with floral gestures and presents.

It can be a busy time for ...

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin?

We hear you! This community has been asking for a free resource to help you create flower recipes for your own floral design creations. And so, we have created a brand new free downlo...

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Flower SEO : How to Improve Your Google Ranking Jul 10, 2023

So you have a strong brand identity, clear vision of your offerings and exceptional customer service, but how exactly do you get more eyes on your business?

Growing and expanding your business is something we focus on time and time again within our online membership Flower Class. Just how do we ge...

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7 Steps To Build Your Floral Design Portfolio Jun 27, 2023

Your floral design portfolio is an essential piece to getting yourself out there, booking clients and landing jobs. When curated well, your portfolio can represent your skills, style, and creativity to help you land new clients and showcase your work to the world.

In this blog post, we'll give you...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.