The Cultivate Blog

The Latest from Joseph & Co.

A natural, woodland-style floral arrangement composed of soft pink blossoms, pale green hellebores, delicate white flowers, and airy foliage, arranged amongst moss, branches, and textured greenery against a light, neutral background.

Gold at Harrogate Flower Show Apr 24, 2026

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Happy Friday, and what a lovely way to end the week, as today, we’re so very proud to share that one of our very talented tutors here at The UK School of Floristry, Valerie Jayne, has won another Gold medal - this time at the Harrogate Flower Show for her sym...

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A Textured Summer Bouquet from Joseph Massie's Flower Class, featuring 'Golden Mustard' roses, Orlaya grandeflora, Tanacetum, and a selection of grasses

The UK School of Floristry Has a New Home - and You’re Invited! May 24, 2025

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^{There’s never been a more exciting time to join The UK School of Floristry. With a brand-new studio, new & refreshed hands-on courses, and several exclusive learning opportunities with Joseph Massie himself, we’re opening our doors to a whole ne...}

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Learn with Joseph in Sydney : Joseph Massie X Pearson’s School Of Floristry Apr 24, 2023

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry? We are thrilled to announce an in...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.