The Cultivate Blog
Ask Marginpar: A Glimpse Behind The Petals
Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
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The Latest from Joseph & Co.
Image - Buttonholes
Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, I’d love to help you make the most of your floral journey. Join us here.
Weddings, are not just events, they are...
Image - A Luxury Bridal Bouquet from The Wedding Masterclass
Spring is the season of floral awakening...the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimmi...
So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills i...
How To Identify Your Ideal Wedding Client: And why you should!
Couples have moodboards filled with scenes of their ideal wedding day. Organised by theme, colour, style and season the possibilities are endless. We all know couples have a dream flower filled scenario in their mind, but as their ...
Ok - so, this *might* be controversial ...
Our best selling sustainable Wedding Masterclass uses mostly imported flowers. Are we mi...
Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.
As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed. It's no secret that here at the Joseph Massie Studio,...
With the busy Spring & Summer Wedding season about to begin, we wanted to lighten y...
Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.
The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...
When clients L & T came to us dreami...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open
