The Cultivate Blog
Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
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The Latest from Joseph & Co.
Image -Â Buttonholes
Weddings, are not just events—they are reflections, expressions and a collection of moments utterly bespoke and personal to the people involved. As we step further into 2025, the world of wedding floristry is brimming with possibility, inviting florists to push boundaries, em...
Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't know w...
Ok - so, this *might* be controversial ...
Our best selling sustainable Wedding Masterclass uses mostly imported flowers. Are we misrepresenting it? Using a buzz word to drive sales? Hoping to appeal to the audience and be seen as a brand fighting the good fight? ... Or are we doing the best we ca...
As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio, we love a good romance story.  And we're here to tell you that turning your affections t...
With the busy Spring & Summer Wedding season about to begin, we wanted to lighten your stress load and give you one less thing to worry about. Â One of the highlights of creating wedding florals is that there is a natural opportunity to work with the best blooms of each season, but what exactly is lo...
Happy Friday.
Today is an incredibly exciting day - we have something very special, and we can't wait to share this with you!
Drum roll please...
We are thrilled to announce the release of the brand new trailer for The Wedding Masterclass, showcasing six brand new breathtaking design projects tha...
Last year, you might remember that we announced the launch of The Wedding Masterclass? Well, this April, it's back and it's even better than ever.
The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open
