The Cultivate Blog

 

The Latest from Joseph & Co.
Let This Be Your Slice of Easy Apr 10, 2026

Image - The Garden Bridal Bouquet from The Wedding Masterclass


I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...

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Wedding Trends 2025 : Joseph’s Predictions, Hopes & Wants Feb 27, 2025

Image - Buttonholes


Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, I’d love to help you make the most of your floral journey. Join us here.


Weddings, are not just events, they are...

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Free Live Training – Beginnings: 7 Steps To Start Your Wedding Floristry Business Feb 16, 2024

 

Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't kno...

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Five Reasons Weddings Are a Great Addition To Your Floristry Business Apr 14, 2023

Want to grow your wedding floristry skills? Start today with the Wedding Masterclass.


As we get ready to release our eagerly anticipated Wedding Masterclass out into the world, we're taking a closer look at just why we're so wedding obsessed.  It's no secret that here at the Joseph Massie Studio,...

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The Wedding Masterclass Returns Mar 31, 2023

Last year, you might remember that we announced the launch of The Wedding MasterclassWell, this April, it's back and it's even better than ever.

The return of The Wedding Masterclass sees Joseph lead six brand new and breathtaking hands-on design projects that are sure to take your wedding busine...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open