The Cultivate Blog



Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
READ THE POSTThe Latest from Joseph & Co.
At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativity, our passion. Sharing designs and teaching about these beautiful blooms is what we truly love, but equally important is the source of our flowers and the relation...
This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry experts and one unmissable live finale with Joseph Massie.  You are invited to join us for The Flower Class Summer Sessions.  Flower lovers from around the world are coming together to learn...
Happy Thursday!
Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.
Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr
...It’s been a good few years since I’ve been able to share some news like this!
This March, I am delighted to announce a project with the prestigious North Carolina Museum of Art - I am heading States side once again, as I exhibit as their guest at the floral fundraiser, Art In Bloom, presented b
...You already know that here at the Joseph Massie studio, flowers are at the heart of everything that we do. They are our business, our creative passion, what we love to share and what we teach. Where we get our flowers from too though, is equally important and the relationships we have with
...When I think of Summer and all the heady blooms that the season holds, undoubtably the one first and foremost in my mind is the classic, English garden rose - and no rose is more timeless, more elegant, or indeed more classically refined than the roses from the David Austin Roses Collection. Thi
...Every now and then something new lands in our world that we just have to share.Â
Our wonderful friend, Amy McGee, who you guys will know from one of our favourites, the Botanical Brouhaha Podcast, has just launched something really special that we think you will really want to know about.
Joseph sits down to talk with Scott Shepherd of The Flower Podcast for an hour long chat covering everything from how Joseph got his start in the floral industry, his thoughts on his biggest business successes and failures, his journey through five years of RHS Chelsea, and his upcoming projects in ...

Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open