The Cultivate Blog

The Latest from Joseph & Co.

Floral designer Joseph Massie with bouquet, featured alongside The Institute of Flowers branding for new floristry education partnership in Ireland

Joseph X Institute of Flowers Feb 23, 2026

I’m absolutely thrilled to announce a brand new partnership with the Institute of Flowers in Ireland.

This is something we've been working on for a few months and over the next few years, I'll be working with IOF to deliver a programme of education designed to support florists across Ireland, both ...

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ammi visnaga casablanca bowl design created by Joseph Massie

Discovering Marginpar Aug 04, 2023

^{If you’ve ever felt unsure about where to begin, First Steps with Flowers was made for you. You’ll gain the skills to start creating with confidence from day one.}

At Joseph Massie Studio, flowers hold a special place in our hearts; they are not just our business but also the source of our creativ...

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Building Your Business From The Flower Class Summer Sessions With Matthew Landers May 29, 2023

^{Great floristry isn’t just about creativity, it’s about efficiency too. Inside Flower Class, you’ll learn the systems and techniques that make both your flowers and your business thrive.}

This May, Flower Class is coming to you live with FOUR incredible FREE live sessions featuring guest industry ...

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How To : Make Beautiful Cymbidum Orchid Bouquets Sep 01, 2022

Happy Thursday!

Today we are diving into Orchid Bouquets: How To Make Beautiful Bouquets With Cymbidium Orchids.

Cymbidium orchids are one of those blooms that demand to be the star of the show. They are the perfect choice for creating luxury style, contemporary, commercial designs. With a myr

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Flower Class Online Courses Joseph Massie Learn Floristry Learn Floral Design

Joseph Massie x North Carolina Museum of Art Mar 07, 2022

^{If you’re ready to take your floristry further, The UK School of Floristry is here to help. With hands-on courses designed for beginners through to professionals, our Manchester based studio is a space to learn new skills, refine your craft, and build the career you want in flowers}

It’s been

...

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Joseph Massie x Marginpar Nov 15, 2021

You already know that here at the Joseph Massie studio, flowers are at the heart of everything that we do. They are our business, our creative passion, what we love to share and what we teach. Where we get our flowers from too though, is equally important and the relationships we have with

...

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Joseph Massie Collaboration with David Austin Roses

The Dreamiest of Collaborations with David Austin Roses Jul 22, 2021

^{If designing unforgettable wedding flowers is something you’d like to explore in greater depth, you’ll love The Wedding Masterclass. Inside, I share the exact processes and principles I use to create elegant, timeless designs just like the ones in this collaboration.}

When I think of Summer an

...

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Introducing The Bloom Trust Co. Flowers in Sustainable pots

Introducing The Bloom Trust Co. Nov 13, 2020

^{Want more real talk on flowers, creativity and business? Flowers After Hours with Joseph Massie and Matthew Landers is the podcast for you. It’s honest, funny and full of floral gold. Listen here.}

Every now and then something new lands in our world that we just have to share.

Our wonder

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Joseph x The Flower Podcast : Episode 1 Apr 08, 2020

Joseph sits down to talk with Scott Shepherd of The Flower Podcast for an hour long chat covering everything from how Joseph got his start in the floral industry, his thoughts on his biggest business successes and failures, his journey through five years of RHS Chelsea, and his upcoming projects in ...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.