^{Image - The Blush & Lace Bridal Bouquet}

Wedding floristry has always been one of the most resilient, rewarding and profitable corners of the floral industry. Even in times of uncertainty, weddings continue to move forward. Couples still gather, celebrations still happen, and beautiful flowers rem...

^{Image - The Airy Bridal Bouquet}

Somebody once said that a brand is simply the way something makes you feel.

And at first, that can feel a little vague. A little intangible. Not quite practical enough to hold onto.

But the longer you work within floristry, and particularly within weddings, the m...

^{Image - The Garden Bridal Bouquet from The Wedding Masterclass}

I wanted to share a free tutorial with you today.

This one is taken directly from The Wedding Masterclass, which you can also find inside Flower Class, and it’s a design I return to often.

Primarily for one reason. It possesses an e...

_{Image - Buttonholes}

^{Want to elevate your floral skills and grow your business? Flower Class is the perfect space for you. With over 300 lessons, live coaching, and tailored support, I’d love to help you make the most of your floral journey. Join us here.}

Weddings, are not just events, they are...

_{Image - A Luxury Bridal Bouquet from The Wedding Masterclass}

Spring is the season of floral awakening...the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimmi...

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass.  But now that you have the floral design know-how, how do you get your creative talents and floral design skills i...

How To Identify Your Ideal Wedding Client: And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their ...

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry?  We are thrilled to announce an in...