The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Wedding Trends 2025 : Joseph’s Predictions, Hopes & Wants Feb 27, 2025

Image - Buttonholes


Weddings, are not just events—they are reflections, expressions and a collection of moments utterly bespoke and personal to the people involved.  As we step further into 2025, the world of wedding floristry is brimming with possibility, inviting florists to push boundaries, em...

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Favourite Flowers for Spring Weddings Feb 19, 2025

Image - A Luxury Bridal Bouquet from The Wedding Masterclass


Spring is the season of floral awakening—the time when gardens stretch, unfurl, and burst into life after the quiet hush of winter. Meanwhile, for us wedding minded floral designers, it offers us an exquisite palette of blooms, brimming...

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Five Marketing Tips For Wedding Florists Feb 22, 2024

So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass.  But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...

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How To Identify Your Ideal Wedding Client Feb 18, 2024

And why you should!

Couples have moodboards filled with scenes of their ideal wedding day.  Organised by theme, colour, style and season the possibilities are endless.  We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...

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Learn with Joseph in Sydney : Joseph Massie X Pearson’s School Of Floristry Apr 24, 2023

ANNOUNCING: A very special, in person, hands-on teaching opportunity.

Are you filled with a sense of wonder and excitement when you imagine yourself jetting off to Sydney, Australia, one of the most breathtaking cities on earth, to delve into the art of floristry?  We are thrilled to announce an in...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open