The Cultivate Blog

 

Ask Marginpar: A Glimpse Behind The Petals  

Being a great floral designer is so much more than creating beautiful pieces.  Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers! 

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

  • Discover every part of the process from the soil to the packing room.
  • What makes a great quality flower?
  • How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.
Floristry in Flux: Navigating Tariffs, Price Hikes and the Unexpected May 09, 2025

Image - Blooms in Bronze Arrangement 


If the current climate has you feeling uncertain, you’re not alone. Inside the Flower Class membership, I offer steady, practical support to help you weather the ups and downs, alongside 300+ design and business lessons, monthly coaching, and a supportive com...

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Aligned + Authentic: Thoughts on Bringing Floral Installations to Life Apr 14, 2025

Image - On Caladium from The Installations Masterclass


If developing your own brand of floral installations is on your checklist for this year, you'll want to check out my Installations Masterclass. Take a closer look now, it's packed with All The Good Stuff. Explore, right here.


Let’s begin, ...

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Behind the Scenes of My World Cup Preparations Feb 16, 2025

Image - The BFA British Florist Of The Year: Bridal Bouquet inspired by Nottingham Lace


Looking to enhance your floral designs, refine your business strategy, or simply find new inspiration? Flower Class has it all. With over 300 lessons, live coaching calls, and a supportive community, I’d love ...

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Scented Spring Favourites Jan 28, 2025

Image - The Natural Branch Tablescape (With Natural Branches) Taken from Flower Class Professional


Whether you're fine-tuning your designs or learning to run your own business, Flower Class is your gateway to floral success. With new lessons each month and live coaching, I’m excited to help you o...

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Joseph Massie : UK Florist Of The Year Oct 08, 2024

Earlier this year you might've heard me I promised to put myself 'out there' a little more ... the result? Well,I entered a competition for the first time in a decade called the UK Florist of the Year ...

And today I get to say, I couldn’t be more delighted to win the UK Florist of the Year competi...

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Home Florals : Repurposing Old Containers Oct 04, 2024

Flowers in the home space, is such a passion project of ours.  Whilst I spend a great deal of my time in the professional arena of floristry, I fully enjoy encouraging creative projects for sheer joy, pleasure and passion at home too.

If you'd like some step by step guidance on a project...or six.....

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The Summer Vase Edit Aug 16, 2024

Summer is all about embracing a languorous mood and bringing the energy of the outdoors into your home. As the days grow longer and the evenings more enchanting, it’s the perfect time to fill your home with nature. Vases play a starring role in showcasing the season’s finest blooms, and the right ch...

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Our Top Ten Summer Flowers Aug 02, 2024

Summer in the UK - especially *this* Summer - is rather a season of unpredictable weather, with the sun phoning it in on an almost part-time basis. But when it does show its face, I'm all for filling the air with the irresistible aroma of barbecued food and having friends and family over to savour t...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ...  LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.

Download five essential email templates for :

How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open