The Cultivate Blog
Ask Marginpar: A Glimpse Behind The Petals Â
Being a great floral designer is so much more than creating beautiful pieces. Â Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.
"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!Â
Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.
- Discover every part of the process from the soil to the packing room.
- What makes a great quality flower?
- How placing people at the heart of growing benefits the stems you get to design with.
Get ready to learn, be inspired, and experience the beauty of flowers like never before.
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The Latest from Joseph & Co.
Get Ready for Festive First Steps : Â A Free Live Training For Beginners
The holiday season is just around the corner, and if you’re anything like me, you’re already dreaming of twinkling lights, cozy gatherings, and spaces filled with floral magic.
But here’s the thing: you don’t have to be a pro...
Here at the Joseph Massie Studio, we have always dreamed bigger, gone for bigger and achieved bigger. Â And our passion for sustainability has helped us do all of that just a little better too. Â
If you struggle with GOING BIG - If you'r fearful of installations : luxe archways, floral clouds, garde...
Ready to make your mark? When floral designers ask us what one thing can they do to stand out in the crowd, we always have one piece of advice... Master Floral Installations!Â
We're talking sweeps and cascades of tumbling blooms transforming something classic into the unexpected. Â Sustainable stru...
So you’ve made the decision to enter the lucrative world of wedding floristry and taken your first steps towards specialist wedding floristry training within The Wedding Masterclass. But now that you have the floral design know-how, how do you get your creative talents and floral design skills in f...
And why you should!
Couples have moodboards filled with scenes of their ideal wedding day. Organised by theme, colour, style and season the possibilities are endless. We all know couples have a dream flower filled scenario in their mind, but as their potential ideal wedding florist, have you take...
Do you dream of your very own, thriving wedding floristry, business?  One that fulfils you professionally and creatively, fully booked with aligned clients who can't wait to spend their budgets with you?  Is the whole idea of it exciting, but also incredibly overwhelming and you perhaps don't know w...
Summer, the Season of abundance, is officially in full swing and boy do I have an abundance of good news for you. The brand new Centrepiece Masterclass drops in just one week's time on July 31st. And let me tell you, this is not your average masterclass. Â
This is unlike anything you've seen and ...
Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?
Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.
Download five essential email templates for :
How To Apply For Freelance Work
How To Build Connections And Relationships
How To Book The Bride
How To Send A Winning Proposal
How To Keep The Door Open
