The Cultivate Blog

The Latest from Joseph & Co.

Style Your Flowers Like a Pro! Nov 15, 2024

_{Image - The Jam Jars from First Steps with Flowers}

^{Ready to take your floral skills to the next level? Flower Class offers over 300 design and business lessons, plus live coaching to guide you every step of the way. Whether you’re just starting or expanding, I’d love to help you grow. Join me he...}

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The Winter Greens Guide Dec 01, 2023

^{Inside my free floral resources library, you’ll find lessons, templates, and guides to help you strengthen your skills, grow your business, and enjoy flowers more creatively.}

The changing seasons gifts us floral designers an opportunity for variety and creativity. However it also means that we n...

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

^{If you’re looking to learn more without spending a penny, explore my library of free floral resources. Guides, tutorials, and tools designed to support you wherever you are on your floral journey.}

Want to know how to create the perfect flower recipe for your next floral design, but don't know whe...

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The Best Flowers For... A Joseph Massie design featuring a beautiful pink design

'The Best Flowers For....' A Brand New Flower Guide, Just For You Feb 17, 2023

Happy Friday!

January seems to come and go so quickly and after the craziness of what seems to be a million red roses coming and going through the doors for St. Valentines Day, before you know it, it's almost Spring!

As this fresh new season approaches it brings with it some of our most cherished...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.