The Cultivate Blog

Ask Marginpar: A Glimpse Behind The Petals

Being a great floral designer is so much more than creating beautiful pieces. Here at Learn Joseph Massie we care about where our flowers come from and are fascinated by every part of the process.

"Ask Marginpar” is a brand new video series from one of our favourite flower growers that gives you an insider’s look at the wonderful world of flowers!

Join Marginpar's floral investigators, as they explore everything from new varieties of flowers to the science of cultivation.

Discover every part of the process from the soil to the packing room.
What makes a great quality flower?
How placing people at the heart of growing benefits the stems you get to design with.

Get ready to learn, be inspired, and experience the beauty of flowers like never before.

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The Latest from Joseph & Co.

Style Your Flowers Like a Pro! Nov 15, 2024

A bunch of flowers is so much more than a handful of stems. There can be ritual and pleasure and intention in the act of strolling through your local market on a Sunday morning, coffee in hand, and selecting some blooms to brighten up your home. There is joy to be discovered in inviting flowers in...

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The Winter Greens Guide Dec 01, 2023

The changing seasons gifts us floral designers an opportunity for variety and creativity. However it also means that we need to know how to be flexible and adapt as our materials availability changes throughout the year.

Discovering the best materials for the job at hand in all seasons takes time ...

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'The Flower Recipe Guide' A New Free Download Just For You. Aug 21, 2023

Want to know how to create the perfect flower recipe for your next floral design, but don't know where to begin?

We hear you! This community has been asking for a free resource to help you create flower recipes for your own floral design creations. And so, we have created a brand new free downlo...

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The Best Flowers For... A Joseph Massie design featuring a beautiful pink design

'The Best Flowers For....' A Brand New Flower Guide, Just For You Feb 17, 2023

Happy Friday!

January seems to come and go so quickly and after the craziness of what seems to be a million red roses coming and going through the doors for St. Valentines Day, before you know it, it's almost Spring!

As this fresh new season approaches it brings with it some of our most cherished...

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.