The Cultivate Blog

The Latest from Joseph & Co.

A Textured Summer Bouquet from Joseph Massie's Flower Class, featuring 'Golden Mustard' roses, Orlaya grandeflora, Tanacetum, and a selection of grasses

The UK School of Floristry Has a New Home - and You’re Invited! May 24, 2025

_{Image - A Textured Summer Bouquet from Flower Class}

^{There’s never been a more exciting time to join The UK School of Floristry. With a brand-new studio, new & refreshed hands-on courses, and several exclusive learning opportunities with Joseph Massie himself, we’re opening our doors to a whole ne...}

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The Doors Are Open ....Welcome to Flower Class May 09, 2024

Exciting News: Flower Class Membership is Now Open!

We are thrilled to announce that the doors to Flower Class are officially open, and not just that—we’re rolling out the red carpet with some fantastic discounts to celebrate! For those who’ve been eagerly waiting, now is your golden opportunity to...

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Floral Insights: Luxurious Spring Softness Mar 17, 2023

^{If you’d like to build confidence in wedding floristry and learn how to design, price, and deliver weddings at every scale, my Wedding Masterclass is the perfect place to start. It’s a complete programme designed to help florists grow in this rewarding market.}

When clients L & T came to us dreami...

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Joseph Massie Fine Wiring Wedding Designs

How To Wire A Rose; Fine Wiring For Wedding Designs Sep 23, 2022

Happy Friday!

Today we are diving into How To Wire A Rose; Fine Wiring For Wedding Designs.

Now that wedding season is cooling off, it's the perfect time to head back to basics and brush up on those fundamental skills. This may not seem like the showiest, sexiest, exciting lesson to dive into,

...

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Joseph Massie Dahlia Tablescape with Candles

The Re-Textured Tablescape Sep 15, 2021

^{This tutorial is just one example of how a few clever mechanics and some thoughtful styling can transform a table. In The Centrepiece Masterclass, I take you further, teaching you how to design, scale, and adapt centrepieces for any space or occasion, with step by step guidance to help you maste}...

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HOW I MADE IT: The Foam Free Dahlia Wreath Peach Dahlia Wreath

The Foam Free Dahlia Wreath Nov 06, 2020

^{^{Welcome to one of our many free tutorials, designed to help you grow your skills, confidence and creativity with flowers. If you enjoy this project, you’ll find plenty more just like it - from step-by-step designs to inspiring guides and seasonal ideas - all available for free. Explore the full co}...}

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How to Wire a Phalaenopsis Orchid Bloom Sep 16, 2020

^{Curious to dive deeper? You can explore the full eBook Collection here, including: The Principles & Elements of Floral Design & The Golden Ratio (2020), The Wiring Guide (2020), and The Sustainable Floral Design Techniques (2021). Each one is designed to offer in-depth, practical guidance to help yo...}

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Ever wish someone would write all your emails for you so that you can get back to the things you love ... LIKE FLOWERS?

Let me lighten your workload with this free collection of five essential email templates designed to help you efficiently tackle some of the most common - AND time consuming administrative tasks us floral designers get distracted by. In this helpful guide, I share with you the exact email templates I use within my own business to communicate professionally, keep my busy days better organised and claim back my precious time for a life filled with greater balance and ease.